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Queensland retailers face strict new laws on display, sale of knives

Inside Retail

As the laws prohibit the sale of knives to minors under 18 years, retailers will have to perform age checks, provide instructions to their staff, display in-store signage, and restrict advertising of such products. The rules also apply to controlled items such as axes, machetes, and swords, as well as items such as certain gel blasters.

Display 290
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Why contextual targeting is the future of digital advertising

Inside Retail

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

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Here’s how to unlock the power of in-store retail media

Inside Retail

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. per cent greater than the weeks where we had other in-store retail media. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

Promotion 130
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels. Fundamentally, you are offering something of value – or at least trying to tap into what your audience wants.”

Strategy 242
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Less than 50 per cent of retailers are ready to manage digital complexity

Inside Retail

Gaurav Pant, chief insights officer at Incisiv, hosted a webinar with Michael Scholz, Nicolla Kinsella, and Jasmin Guthmann to discuss the survey results, providing valuable insights and direction to help retailers effectively navigate the unpredictable current environment.

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Retail leaders share their top tips for going global

Inside Retail

A recent webinar tackled these and other questions with insights from Jeremy Krause, chief innovation and disruption officer at Global Retail Brands, Halie Adams, senior product marketing manager at BigCommerce, and Mathew Hosking, head of commercial ANZ at Klarna. Think global, act local.

Marketing 130
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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.