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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". And finally, be prepared to invest in advertising and PR. Legendary ad man, David Ogilvy, says that marketing and advertising costs are best considered as manufacturing costs. Be prepared for advertising and PR.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. This is what you want to say _.”

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. As you can imagine, this marketing strategy has gained tremendous popularity in recent years. By the 1990s, guerrilla marketing was everywhere.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. You’ve hit a wall. Do you invest in more digital marketing?

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EXHIBITOR ARCHIVE: 1953 “The House of Wax” Horror Movie the First to Debut in 3D in Hollywood’s War Against Television 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Technology, trends, and capturing your prospects’ attention In our own age, beginning in the 2000s, streaming began to take the place of cable and broadcasting. It appeared to work for a while, but not for long. Theatres were packed.