Inside Retail

OCTOBER 25, 2024

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. per cent greater than the weeks where we had other in-store retail media. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

Promotion 130

Promotion Marketing Target Market Shopping 130

Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. Direct-to-consumer (D2C) will be considered the best marketing strategy.

Marketing 130

Marketing Advertising Strategy Circulation 130

Trade Group

SEPTEMBER 2, 2021

Host A Webinar. A webinar may be the most comparable alternative to a conference because it effectively simulates the feeling of attending a live event. Still, you’ll get a video that you can use in various ways later on, such as putting highlights from the webinar on your website or sharing segments on social media.

Strategy 52

Strategy Social Media Advertising Planning 52

Inside Retail

NOVEMBER 10, 2022

Unfortunately Twitter’s approach resembles strategies adopted by a growing number of companies in recent years. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Others may follow after the redundancy announcements.

Advertising 130

Advertising Social Media Perspective Planning 130

Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. If we could make it so that those other 13-year-olds out there don’t feel insecure about the things that aren’t traditionally shown in beauty advertisements, that to me is such a huge win.”

Social Media 130

Social Media Advertising Marketing Shopping 130

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout. How can you consider which channel is best for you?

Social Media 90

Social Media Marketing Engagement Strategy 90