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Why Indian tourists are set to transform global travel retail

Inside Retail

How to attract Indian spenders Destinations wanting to attract Indian leisure travellers should consider targeted marketing, a wider selection of affordable options, and culturally relevant products. They are price-conscious and prefer bargains, deals or tax savings in duty-free zones.

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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Why Launching in Retail is Important for Product Startups

Retail Bound

If you want to reach your target market, you need to be where they are shopping. In addition to the development and manufacturing process, product startups must also create a comprehensive marketing and sales strategy that will generate buzz and interest in their product. Define your target market.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

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