Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out).

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Inside Retail

OCTOBER 25, 2024

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

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Inside Retail

MARCH 13, 2025

LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers.

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Inside Retail

MAY 2, 2024

Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

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Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. A marketer’s crystal ball?

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Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 We need to integrate our core presence with strategies to cut through on the digital shelf and this is where promotion plays a vital role. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

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Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements.

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Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Inside Retail

MARCH 25, 2025

However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

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Retail Focus

JANUARY 21, 2025

Now joining the business as CMO, Dan brings over a decade of digital marketing experience, including his previous role as Senior Marketing Manager at The Very Group, where he led cross-channel strategies across fashion and electronics, as well as managing paid search and advertising campaigns.

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Inside Retail

JULY 25, 2024

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications.

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Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

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Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

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Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. If you want long-term results, you’ll have to implement long-term strategies. per cent in FY21 to reach $11.4 So what’s the solution?

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. With that introduction, let’s look at three searchandising strategies you might implement this year. Online retailers devote a lot of time and effort to designing their sites.

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Inside Retail

FEBRUARY 22, 2023

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. The interesting path forward will be about layering these strategies to suit your retail model and customers.

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Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

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Inside Retail

MARCH 5, 2025

Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency. With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

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Inside Retail

FEBRUARY 19, 2025

Recently, Nike returned to Super Bowl advertising for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu and Aja Wilson, as well as gymnast Jordan Chiles, sprinter ShaCarri Richardson and tennis player Aryna Sabalenka.

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Inside Retail

MAY 13, 2024

Among smaller businesses surveyed (with under $1 million annual marketing budget), 85 per cent see email marketing strategies as the most important digital marketing strategy, while for companies with larger marketing spend, both search engine optimisation and email marketing were rated highest at 76 per cent.

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Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. .”

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Inside Retail

JANUARY 30, 2024

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward. Is it really one or the other?

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Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

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Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

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Inside Retail

JULY 17, 2023

That’s really our brand strategy. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

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Inside Retail

SEPTEMBER 13, 2023

The chain boasts ‘Nothing over $5’ in its advertising. Expansion through conversion Silly Solly’s is looking for conversions in its growth strategy and is targeting other discount stores whose owners want to be part of a bigger buying arrangement. The brand has announced its first Adelaide store will open before Christmas.

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Retail Times

MARCH 25, 2025

Outsmart, the UKs trade body for the Out of Home (OOH) advertising industry, has today unveiled its Vision for Growth, calling for a National OOH Advertising Strategy to turbocharge economic growth. With a record 1.4 billion in revenue in 2024 – up 7.7%

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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