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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. You’ve hit a wall. Do you invest in more digital marketing?

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The Best Account-Based Marketing Tactics  

Trade Show Booth Companies - Trade Group

Social media algorithms offer suggested content based on past searches and clicks. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" ABM vs Traditional B2B Marketing The underlying idea beneath ABM is that people buy from people they know.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

You can contact them to ask about latest show statistics, their outreach/advertising and promotions to attract new attendees and about booth location/space. Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement.