Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

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Advertising Display Social Media Engagement 147

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Retail Bound

MARCH 12, 2024

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

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Social Media Marketing Engagement Strategy 90

Inside Retail

JULY 22, 2021

Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. Tapping into subcultures. “The

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Circulation Social Media Engagement Advertising 130

Retail Focus

JANUARY 20, 2022

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. These online events include webinars, seminars, and the launch of a brand new product.

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Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

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Social Media Advertising Marketing Shopping 130

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Musk has called out “activist groups” for supposedly pressurising advertisers to stop working with Twitter. Others may follow after the redundancy announcements.

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Advertising Social Media Perspective Planning 130