Inside Retail
MAY 3, 2024
Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3
Inside Retail
AUGUST 17, 2022
Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.
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Inside Retail
JUNE 4, 2024
A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2
Inside Retail
DECEMBER 7, 2023
It found that 81 per cent of these influencers made posts that raised concerns for potentially misleading advertising. We found that many influencers were formatting their posts to hide their advertising disclosure or make it difficult for consumers to notice it. Up to 96 per cent of fashion influencers reviewed made such posts.
Inside Retail
FEBRUARY 1, 2024
It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”
Inside Retail
MAY 4, 2022
Enter the acceleration of social commerce. The role of social media is changing. Successful social media marketing lies in creating a tight-knit community of loyal followers and savvy brands now realise that the secret sauce is in collaborating with great creators who can build authentic connections with people.
Inside Retail
SEPTEMBER 15, 2021
The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.
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