Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. Successful social media marketing lies in creating a tight-knit community of loyal followers and savvy brands now realise that the secret sauce is in collaborating with great creators who can build authentic connections with people.

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Inside Retail

SEPTEMBER 15, 2021

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Hunton Andrews Kurth

MARCH 20, 2023

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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Inside Retail

APRIL 25, 2021

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal. Who’s footing the bill?

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Retail Times

NOVEMBER 6, 2024

Influencers and social media now have more sway on the Christmas gifts Baby Boomers and Gen Z Brits buy than multi-million pound advertising campaigns, according to new research from the UK’s most popular online classified platform, Gumtree.

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Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

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Retail Focus

SEPTEMBER 14, 2023

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

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Inside Retail

MARCH 19, 2025

However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. Customers want to be the centre of their own story not just in the virtual world with social media, but in the real physical world. That’s an attractive value proposition, Quincey said.

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Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable.

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Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. As a result, Glossier’s brand value has taken quite the hit.

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Inside Retail

MARCH 24, 2022

Meta Platforms will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm. Before VNTANA’s integration with Meta, advertisers would need to reformat 3D files to be compatible with Meta’s ad systems.

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Talking Retail

JULY 5, 2021

advertising campaign. The “Crave Club” campaign is running across TV and video-on-demand platforms, supported by a social media strategy including influencer activity. This story continues at Fibre One unveils advertising campaign. Snack bar brand Fibre One is launching a £3.5m

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

NOVEMBER 8, 2022

The self-proclaimed ‘complaint hotline operator’s purchase of social media Twitter is the biggest story in tech circles, and not because it has gone smoothly. . Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service.

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Inside Retail

JULY 29, 2024

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Measure success There’s nothing more valuable for advertisers than being able to measure outcomes.

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Contra

NOVEMBER 27, 2024

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

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Inside Retail

APRIL 17, 2024

The centre will not play any background music and advertisements on digital screens, calling for a peaceful and quiet reflection moment for participants. Inside Retail understands that some of the facts around this event – and some of the content shared on social media – may cause distress to some people.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

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Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded.

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Retail Times

APRIL 3, 2023

ACS (the Association of Convenience Stores) has responded to a consultation launched by the Department for Culture, Media and Sport (DCMS) seeking feedback on legislation to further restrict advertising of high fat, salt and sugar (HFSS) products, highlighting concerns that local shops may be unfairly targeted under the new rules.

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Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

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Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Inside Retail

NOVEMBER 29, 2021

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

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Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 This isn’t to say you should completely pull your investment in things like social media ads and SEO, but that you should temper them with a focus on more memorable, organic forms of customer acquisition and marketing to lower your overall costs.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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