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Retail industry groups launch ‘Be Kind in Retail’ campaign

Inside Retail

The bodies are the Shopping Centre Council of Australia (SCCA), National Retail Association (NRA), Australian Association of Convenience Stores (AACS), Australian Security Industry Association Limited (ASIAL), Pharmacy Guild of Australia, and Building Service Contractors Association of Australia (BSCAA).

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. Successful social media marketing lies in creating a tight-knit community of loyal followers and savvy brands now realise that the secret sauce is in collaborating with great creators who can build authentic connections with people.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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The Cheesecake Shop reveals fresh new look

Inside Retail

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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Boost Your Retail Sales with Stunning Product 3D Rendering Services: A Complete Guide

Retail Focus

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Virtual showrooms: Creating immersive, interactive shopping experiences. These applications enhance your brands appeal and create a seamless customer shopping experience. This is where 3d product rendering studio services shine.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2 million.