Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? There are three primary types of retail marketing. Engage online with your audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

MAY 19, 2024

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. When you are in Guangdong, for example, in summer, you want a dry oil.”

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Retail Bound

OCTOBER 22, 2024

Tips for a Successful Product Launch in Retail Product startups face a unique set of challenges when launching their product in the retail market. They must also identify viable retail partners and develop relationships with store buyers. Define your target market. Develop a strong marketing strategy.

Target Market 52

Target Market Strategy Planning Marketing 52

RetailMinded

JULY 3, 2023

The use of artificial intelligence in retail marketing allows to develop and improve many things. Among them, it can increase the effectiveness of advertising campaigns, and improve sales processes. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business.

Retail Marketing 52

Retail Marketing Marketing Advertising Strategy 52

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Even if you use several advertising platforms, you should still pay attention to in-store advertising. You can design displays to advertise promotions or limited offerings.

Display 98

Display Advertising Promotion Strategy 98

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130

Location Retail Marketing Marketing Consumer 130

Inside Retail

JUNE 12, 2024

Andy Kuo: We plan to significantly invest in our marketing budget in Hong Kong while also funding expansion into the new market, Singapore. Our marketing strategy will heavily leverage Google/Meta and YouTube advertising. The luxury retail market in Asia is huge in size and value.

Planning 147

Planning Marketing Expansion Fashion 147

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

Advertising 147

Advertising Focal Point Display Shopping 147

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. They are very mature in the Indian market with a strong foundation. “If per cent to US$26.8

Strategy 130

Strategy Advertising Marketing Planning 130

CAAD

JANUARY 15, 2024

Retail branding has become one of the most effective ways to create an emotional connection with customers and differentiate yourself from the competition. In this article we will delve into its benefits and strategies for applying it to physical retail. What is retail branding? What values do you want to convey?

Strategy 52

Strategy Concept Social Media Advertising 52

VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031. Google, Inter IKEA Systems B.V., Microsoft Corp.

Jewelry 79

Jewelry Advertising Apparel Retail Marketing 79

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

Art 130

Art Social Media Strategy Reimagine 130

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Shopping Consumer 130

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market? Is DTC dead?

Engagement 130

Engagement Strategy Consumer Marketing 130

Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

Display 76

Display Merchandising Advertising Visual Merchandising 76

RetailMinded

JULY 6, 2024

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. What Are the 4 Ps of Retail Management? The 4Ps of retail management are: product, place, price and promotion. Let’s dive into the details of each below!

Social Media 52

Social Media Promotion Layout Strategy 52

Retail Bound

MAY 14, 2024

Tips for a Successful Product Retail Launch Product startups face a unique set of challenges when launching their product in the retail market. They must also identify viable retail partners and develop relationships with store buyers. Your product plan will be essential for attracting retail partners and store buyers.

Target Market 52

Target Market Strategy Planning Marketing 52

Retail Bound

OCTOBER 15, 2024

Unlock APAC is a market-entry consultancy agency that focuses on helping innovative brands launch and scale their presence across the Asia-Pacific (APAC) region. What are the key cultural and consumer behavior differences brands should consider when entering the retail market in Asia compared to Western markets?

Consumer Electronics 52

Consumer Electronics Tailored Strategy Balance 52

Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Social Media Promotion Marketing 52

Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Moreover, Apple’s clever marketing strategy of creating hype and anticipation before the launch helped build excitement and demand for the product. Another crucial factor was the design of the shoes.

Advertising 52

Advertising Marketing Strategy Consumer 52

Retail Bound

JANUARY 30, 2024

Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. Use this feedback to improve your product and marketing strategies for future launches.

Planning 52

Planning Social Media Engagement Promotion 52

Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

RetailMinded

MAY 16, 2023

Build a Stronger Brand Branded workwear featuring your company’s colors and logo is an excellent way to increase professionalism and enhance your branding strategy. Advertise for Free Speaking of branding, giving your retail employees uniforms can also provide you with free advertising.

Color 52

Color Unity Advertising Management 52

Compliantia

NOVEMBER 1, 2021

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.

Expansion 52

Expansion Location Management Marketing 52

Compliantia

NOVEMBER 1, 2021

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.

Expansion 52

Expansion Location Management Marketing 52

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Strategy Advertising Social Media 130

Retail Focus

MARCH 25, 2025

As inflation rises, businesses must adjust their pricing strategies to remain profitable, while consumers change their spending habits in order to meet the higher cost of living. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

Consumer 130

Consumer Advertising Strategy Department Stores 130