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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. I’ll have the extra pad see ew , thanks.

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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. per cent ove overall sales.

Location 130
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What’s at stake for retailers in this year’s election?

Inside Retail

How previous election seasons have affected the retail market When looking at all the elections from 1940 to today, retail sales have shown 0.8 This means it will be a bit more subdued for retail. As the election approaches, political parties pump huge amounts of money into social media advertising.