Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

APRIL 22, 2021

When it comes to advertising, finding the right mix of paid search, social and marketplace advertising can go a long way in helping brands and retailers gain a competitive advantage. And in every area, from marketing to selling to fulfilling, benchmarking will be key. And now’s the time to get ahead.

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Beauty and Health Advertising Consumer Shopping 299

Inside Retail

MAY 3, 2021

. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories.

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Beauty and Health Advertising Fashion Engagement 246

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. Everyone’s talking about AI and what it can do; no one’s seen it work yet. That will translate to less customer churn, which turns into growth.

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Marketing Consumer Customer Engagement Advertising 130

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. I can tell you that they arent a one-size-fits-all.

Strategy 130

Strategy Expansion Social Media Marketing 130

RetailMinded

JULY 3, 2023

The use of artificial intelligence in retail marketing allows to develop and improve many things. Among them, it can increase the effectiveness of advertising campaigns, and improve sales processes. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business.

Retail Marketing 52

Retail Marketing Marketing Advertising Strategy 52

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Tailored Shopping Layout Promotion 245

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Marketing Social Media Advertising Curate 130

Inside Retail

MAY 19, 2024

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. When you are in Guangdong, for example, in summer, you want a dry oil.”

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Social Media Customer Retention Department Stores Concept 264

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

AUGUST 23, 2022

Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate. Different mindsets.

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Fashion Advertising Art Social Media 130

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Even if you use several advertising platforms, you should still pay attention to in-store advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Display Advertising Promotion Strategy 98

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: Keep a pulse on local events that bring in extra tourism to your area, and double down on your local retail marketing efforts during these times for a wider audience pool.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. It operates using cameras to identify the demographics of those instore.

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Advertising Focal Point Display Shopping 147

Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

Retail Marketing 52

Retail Marketing Marketing Location Advertising 52

Retail Bound

OCTOBER 22, 2024

With a successful retail launch, product startups can take their business to the next level. Tips for a Successful Product Launch in Retail Product startups face a unique set of challenges when launching their product in the retail market. Define your target market. Develop a strong marketing strategy.

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Target Market Strategy Planning Marketing 52

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2022 to US$79.05 billion in 2020.

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Location Retail Marketing Marketing Consumer 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Strategy Marketing Consumer Planning 245

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9

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Beauty and Health Advertising Flow Consumer 130

VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

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Jewelry Advertising Apparel Retail Marketing 79

Inside Retail

JUNE 12, 2024

Andy Kuo: We plan to significantly invest in our marketing budget in Hong Kong while also funding expansion into the new market, Singapore. Our marketing strategy will heavily leverage Google/Meta and YouTube advertising. The luxury retail market in Asia is huge in size and value.

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Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

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Marketing Fashion Shopping Consumer 130

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

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Strategy Advertising Marketing Planning 130

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

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Art Social Media Strategy Reimagine 130

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

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Display Merchandising Advertising Visual Merchandising 76

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market?

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Engagement Strategy Consumer Marketing 130

Retail Bound

MAY 14, 2024

With a successful retail launch, product startups can take their business to the next level. Tips for a Successful Product Retail Launch Product startups face a unique set of challenges when launching their product in the retail market. Your product plan will be essential for attracting retail partners and store buyers.

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Target Market Strategy Planning Marketing 52

RetailMinded

JULY 6, 2024

It could involve a mix of advertising like: Microsoft Ads and Google Ads, local citations , social media marketing, email marketing , and other digital content marketing tactics. The goal is to create a consistent and engaging message that resonates with your customers and stands out in the busy retail landscape.

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Social Media Promotion Layout Strategy 52

Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

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Consumer Social Media Promotion Marketing 52

Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Our team of experts has the knowledge and expertise to guide you through the process and ensure that your product is positioned for success in the retail market. Another crucial factor was the design of the shoes.

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Advertising Marketing Strategy Consumer 52

Retail Bound

OCTOBER 15, 2024

I also manage relationships with key stakeholders, including distributors, retailers, and local market experts, ensuring that our partners have a seamless and effective launch. What are the key cultural and consumer behavior differences brands should consider when entering the retail market in Asia compared to Western markets?

Consumer Electronics 52

Consumer Electronics Tailored Strategy Balance 52

CAAD

JANUARY 15, 2024

In short, retail branding seeks to create a personality for the business that connects with customers. This concept appeals to the use of various marketing techniques applied to brand development. With retail marketing, commercial shops are designed centred on a brand, but also focusing on the customer experience.

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Strategy Concept Social Media Advertising 52

Retail Bound

JANUARY 30, 2024

Step 5: Utilize Various Channels for Promotion In today’s digital age, there are various channels available for promoting your retail product launch and driving traffic to your in-store retail partner. Step 6: Train Your Staff Your staff is a crucial part of your product launch.

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