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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". And finally, be prepared to invest in advertising and PR. Be prepared for advertising and PR.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? An example would be: “I’ve been in marketing for 12 years and have helped sell over $10 million dollars’ worth of products through my advertising. If yes, then you can generally believe what they are saying.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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9 Tips for Creating Impactful Signage 

Trade Show Booth Companies - Trade Group

In this day and age of high-tech wonders, it’s often easy to forget that sometimes the most powerful advertising is the good, ol’ fashioned sign (of course, the good, ol’ fashioned sign can be a high-tech wonder itself, but I don’t want to get sidetracked). Find that something and promote it.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. You’ve hit a wall. Do you invest in more digital marketing?