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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241
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How pharmacies are tapping into personalisation tech

Inside Retail

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. These offer an immediate opportunity to save money and simplify their current approach to promotions.

Promotion 239
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. There are nuances with every brand and business that you need to think about and consider.

Tailored 245
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Strategy 242
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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

Strategy 241
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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As World Cup breaks records, Adidas, Nike navigate bumps in retail demand

Inside Retail

The collection included tailored pieces such as trousers, a suit jacket and a trench coat featuring the Nike swoosh, along with a slip-on mule resembling a football cleat. But since the surprise early exit of the two-time champions, it had to change tack by promoting merchandise that isn’t specifically tied to the US team.