Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. A marketer’s crystal ball?

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. We have seen numerous examples of the same sort of statistics,” he said.

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Layout Promotion Social Media Display 334

Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

Advertising 246

Advertising Strategy Curate Management 246

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

Promotion 130

Promotion Advertising Marketing Line 130

Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. With that introduction, let’s look at three searchandising strategies you might implement this year. Online retailers devote a lot of time and effort to designing their sites.

Strategy 147

Strategy Curate Merchandising Display 147

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Social Media Form Marketing 243

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. So, your channel strategy as a brand is critical at the moment.”

Social Media 264

Social Media Gifts Promotion Strategy 264

RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

APRIL 19, 2021

To this end, the business reaffirmed its growth strategy, intending to invest to achieve stronger brand awareness and national brand status within the next three years.

Advertising 204

Advertising Expansion Promotion Strategy 204

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

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Unity Engagement Social Media Apparel 260

Inside Retail

SEPTEMBER 4, 2024

Retail media in Australia is accelerating in adoption and reach as more retailers and brands discover the opportunity for data-driven, timely promotional messages targeting shoppers at key points along their path to purchase. So communication is always necessary in these scenarios.”

Strategy 130

Strategy Advertising Merchandising Management 130

Inside Retail

SEPTEMBER 20, 2022

Some companies are now also starting to integrate transcreation policies into their domestic strategies. While it may be easy to advertise against the new SBS Worldwatch programming to reach a multicultural audience, this is not a set-and-forget execution. It’s about being customer first. It’s also never been more hazardous.

Strategy 244

Strategy Marketing Advertising Promotion 244

Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Merchandising Strategy Display Color 92

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Have a robust data-collection strategy to support this.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JANUARY 16, 2025

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

Advertising 147

Advertising Social Media Strategy Engagement 147

Inside Retail

SEPTEMBER 9, 2024

Advertise the salary range, and you are guaranteed a high level of job applications. They are key in the pay transparency strategy. It requires pay to be fair and unbiased across all demographics, such as gender, race, ethnicity, etc. It is needed, highly advisable, eminently valuable, and has powerful effects on workplace culture.

Advertising 260

Advertising Display Promotion Engagement 260

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Nevertheless, she believes the increasing pressure on the sector to deliver transparency, equity and fairness in pricing will require some shifts in promotions.

Promotion 147

Promotion Advertising Consumer Line 147

Inside Retail

JULY 5, 2022

Sellers need to carefully consider their Amazon strategy to ensure success. ChannelAdvisor, a leading multichannel commerce platform that helps brands and retailers connect and optimise online commerce, recently published a Comprehensive Guide to Amazon , that takes sellers through must-know strategies to succeed on Amazon. .

Advertising 130

Advertising Strategy Consumer Display 130

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Display Promotion Concept 130

Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Visual Marketing .

Social Media 130

Social Media Advertising Promotion Marketing 130

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

Advertising 52

Advertising Promotion Expansion Marketing 52

Inside Retail

FEBRUARY 13, 2024

We’ve kicked off our brand marketing campaigns, we’re on TV, we’re in out-of-home [advertising], so we just want more and more Australians to know about Temple & Webster.” We’ve rolled out a brand campaign for the first time and the promotional calendar is tighter and our range is better than ever.

Interior Design 264

Interior Design Marketing Tailored Advertising 264

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

Social Media 130

Social Media Promotion Color Advertising 130

Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. Direct-to-consumer (D2C) will be considered the best marketing strategy.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

OCTOBER 29, 2023

Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly. I think both of those are real advantages in our advertising area right now,” Jassy said. billion.

Advertising 130

Advertising Merchandising Promotion Strategy 130

Inside Retail

JULY 18, 2024

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

AUGUST 20, 2024

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand. We’ve not pushed Anko on that basis.

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Social Media Marketing Department Stores Promotion 262