Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Even if you have a very small area, use it to provide shopping baskets. Aisles should be wide enough to accommodate customer traffic and shopping carts.

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Retail Focus

SEPTEMBER 14, 2023

The research revealed that product recommendations from retailers customers already shopped with had overtaken content from traditional media channels, including TV, print and social, when it came to offering ‘trusted’ content.

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Inside Retail

FEBRUARY 16, 2025

The online shopping journey is filled with moments that can either convert a visitor into a loyal customer or drive them away for good, said Mareile Osthus, Humiis co-founder and CEO. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Inside Retail

FEBRUARY 16, 2025

The online shopping journey is filled with moments that can either convert a visitor into a loyal customer or drive them away for good, said Mareile Osthus, Humiis co-founder and CEO. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

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Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

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Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We really want to be that one-stop-shop to talk to the Australian premium shopper,” he said. “We

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Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. With more Australians choosing to shop online, consumers often rely on reviews and testimonials when making purchases, but misleading endorsements can be very harmful,” Ms Cass-Gottlieb said.

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Inside Retail

DECEMBER 13, 2021

“You can [now] connect with our in-store style expert for your very own personal shopping experience, offering real time product information, stock availability, sizing guidance & styling advice.”.

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Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. I expect to see three opportunities flourish in pharmacy retail in the future: 1. Instore subscription programs.

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Retail Focus

JANUARY 7, 2025

Customers can quickly spot who to approach for help, fostering a seamless and efficient shopping experience. It serves as a walking advertisement for your business, boosting your brand recognition as your team goes about their daily tasks.

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Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

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RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. With over 4.95

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Inside Retail

SEPTEMBER 16, 2021

The test in São Paulo, Brazil, which allows WhatsApp users to find shops and services through a directory in the app, is the latest feature in Facebook’s drive to bolster ecommerce on its services. As online retail has continued to boom during the Covid-19 pandemic, Facebook has pushed in-app shopping features across its apps.

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Inside Retail

JANUARY 16, 2025

However, research conducted by the financial services institution HSBC confirmed that as the average price of personal luxury goods increased by 52 per cent in Europe since 2019, with similar price hikes across the globe, the number of consumers shopping for these products decreased.

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Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

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Parcel Pending

NOVEMBER 4, 2024

As we approach the 2024 holiday season, retailers are gearing up for another year of generational differences in shopping habits. Understanding these distinctions is crucial for businesses looking to capitalize on the year’s busiest shopping period. 9 Key Takeaways Expect Gen Z to shop early and online to pursue the best deals.

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Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

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Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. During the past year, Shopify has observed marked changes in consumer shopping behaviours, which are driving a shift for retailers.

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Retail Focus

JANUARY 21, 2022

For years, PayPal has become one of the most trusted and secured payment platforms for consumers who wish to shop online, as well as businesses who use it regularly to carry out deals. But PayPal’s step into the world of cryptocurrencies is a significant step.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. The holiday sale season is a whirlwind for retailers.

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Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates.

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Retail Focus

DECEMBER 8, 2021

Even before the pandemic, the bricks and mortar aspect of the retail sector was undergoing major changes as the battle to attract people into stores, rather than shop online, intensified. Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

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Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

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Inside Retail

OCTOBER 24, 2021

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. Amazon also offers FMCG advertisers the ability to close the loop and track the customer through to redemption.

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Inside Retail

SEPTEMBER 11, 2021

Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. This engagement channel activates for Shiseido the best of the virtual world into their physical space to make the shopping experience more experiential, social and unique. Being good is good for business.

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Contra

JANUARY 25, 2023

Shopping malls are a great place to advertise products, services and business because of the foot traffic they receive on a daily basis. There are some great places and different ways to advertise all around the mall from the car park to the escalator. Here are 10 creative advertising ideas for your next campaign.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

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