Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

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Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

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Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

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Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? IR : What advice would you give emerging brands looking to build a community that organically promotes them?

Marketing 211

Marketing Strategy Engagement Gifts 211

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Social Media Advertising Promotion Marketing 130

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

Promotion 130

Promotion Advertising Flow Management 130

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Advertising Consumer Curate Social Media 162

Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

Display 130

Display Promotion Advertising Planning 130

Contra

OCTOBER 22, 2024

8 Benefits of Using Vehicle Wraps to Advertise Your Business Finding effective ways to advertise is important for any business. Here are eight reasons why vehicle wraps might be a good fit for your advertising needs: Cost-Effective Vehicle wraps involve a one-time cost and can last for years.

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Advertising Color Tailored Display 52

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 We need to integrate our core presence with strategies to cut through on the digital shelf and this is where promotion plays a vital role. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

Expansion 240

Expansion Marketing Merchandising Management 240

Contra

NOVEMBER 27, 2024

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. From promoting beverages, attractions and cars to showcasing live stage productions, the branding potential is immense.

Advertising 52

Advertising Design Social Media Reimagine 52

Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. Consumers have a right to make informed choices,” said Court.

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Advertising Promotion Consumer Management 246

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. He also agreed with the commission that breaching the Fair Trading Act was “integral to Strandbags’ profitability”.

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Advertising Promotion Consumer Other 246

Inside Retail

MARCH 25, 2025

Sales tend to surge in the final two weeks of Ramadan, and understanding these peak periods allows brands to optimise promotions and inventory management accordingly, he said. This year, Ramadan began on February 28 and ends on March 30. With consistent trends in recent years, brands can expect similar consumer behaviours in 2025.

Shopping 130

Shopping Pattern Consumer Engagement 130

Retail Focus

MARCH 19, 2025

However, it is also worth noting that, for SMEs, there are other potential barriers to tackling staff turnover to keep in mind, including: the relative importance of a single staff member; lack of promotion opportunities; time and cash flow restraints; limited employee benefits; and financial uncertainty.

Flow 147

Flow Advertising Management Balance 147

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Social Media Promotion Line 246

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. We have seen numerous examples of the same sort of statistics,” he said.

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

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Layout Promotion Social Media Display 334

Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

Promotion 147

Promotion Harmony Customer Engagement Tailored 147

Inside Retail

APRIL 9, 2024

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

Outdoor 263

Outdoor Advertising Promotion Marketing 263

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.

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Promotion Advertising Marketing Line 130

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The offending ad (Image: ACCC).

Social Media 278

Social Media Advertising Promotion Consumer 278

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

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Social Media Advertising Fashion Consumer 246

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

Advertising 264

Advertising Contrast Apparel Consumer 264

RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Social Media Circulation Promotion 98

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Advertising 130

Advertising Shopping Fashion Tailored 130

Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. These offer an immediate opportunity to save money and simplify their current approach to promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Social Media Form Marketing 243

Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. A first step to successfully marketing products on advertising and shopping channels is often clean, descriptive product data. Pricing in a way that responds to price-matching dynamics and synchronises promotions across channels.

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Advertising Strategy Curate Management 246

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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Social Media Advertising Shopping Consumer 286

Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

Marketing 264

Marketing Advertising Promotion Consumer 264

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Advertising 130

Advertising Shopping Fashion Tailored 130

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Beauty and Health Social Media Advertising Pattern 246

Inside Retail

DECEMBER 13, 2021

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

Artistic 244

Artistic Advertising Fashion Promotion 244

Inside Retail

MAY 2, 2024

Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,” said Banducci. Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future.

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Shopping Consumer Promotion Advertising 255

Retail Focus

JANUARY 7, 2025

It serves as a walking advertisement for your business, boosting your brand recognition as your team goes about their daily tasks. When staff members are out and about, whether on their way to work, during lunch breaks, or attending events, they act as brand ambassadors, subtly promoting your business to the wider public.

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Unity Color Location Advertising 130