Design Week

AUGUST 17, 2021

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Explore emerging opportunities. Connect your data across channels to maximise ROI.

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Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. Key to David Jones’ newly launched retail media network, Amplify, is the department store’s customer base, Holloman explained.

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Inside Retail

NOVEMBER 5, 2023

The new look will gradually roll out across existing stores in Australia and New Zealand as part of refurbishment plans. We have taken their extensive feedback on board, and they are excited to be part of the brand’s next steps to reach new audiences, make more people happy and invest in our plans to expand and grow.

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Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

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Inside Retail

NOVEMBER 9, 2021

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation. It said the change would take place starting January 19, 2022. presidential election.

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

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Inside Retail

JANUARY 27, 2025

Data utilisation: AI can be used to merge real-time insights on shopper behaviour with predictive analytics, helping brand advertisers optimise their ad campaigns and build targeted, personalised campaigns using contextual data on shoppers and products. Level up to demand forecasting 3.0

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Inside Retail

JULY 17, 2023

Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

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RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Inside Retail

FEBRUARY 24, 2025

There are customers from back in the day excited to walk into a Ksubi store again, and there are the next generation who have been following us closely on social media, getting a taste of what we have been delivering in overseas markets. Whats possibly more pleasing is the energy from the customers coming into the stores.

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Inside Retail

DECEMBER 12, 2024

Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others?

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Inside Retail

FEBRUARY 20, 2022

IR: Can you tell me more about the long-term plans for this campaign? We have about eight TV commercials that we filmed, but we’ve also got a much broader content ecosystem of videos, social media, and digital activations that we’ll be rolling out across the year.

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Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. per cent and Woolworths 7.8 per cent over the past year.

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy. Location .

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. But with anything in the social media space, rivals will continue to release new features, functions and offerings in a bid to drive more users away from players like Facebook.

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Inside Retail

AUGUST 20, 2024

At the time, we didn’t have a formulated plan, but we knew we had an asset. How do we communicate that to the consumer, and how do we bring to life some of the social media commentary that we have in Australia? They actually started to push the brand through social media in those markets.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Fashion Social Media Texture Advertising 264

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! These are some questions your plan should be able to answer.

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Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

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Shopping Social Media Advertising Promotion 130

Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!

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Social Media Visual Merchandising Advertising Strategy 52

Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Social Media Marketing Strategy Engagement 52

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Social Media Promotion Advertising Marketing 130

Inside Retail

MAY 5, 2022

In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention. While social media usage has surged during the pandemic, it has also become less efficient and effective for marketers due to many factors including the impact of iOS 14.5

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Inside Retail

JUNE 23, 2024

We’re now interviewing full-time staff and interns for areas such as social media. I have formed an advisory board composed of individuals with various skills that complement mine, such as advertising. Production costs remain high due to salaries and non-mass production methods. IR: What are Beam Bold’s current markets?

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Fashion Social Media Marketing Advertising 246

Inside Retail

SEPTEMBER 26, 2022

West was also unhappy that plans to open a Yeezy store have been unfulfilled by Adidas. “I According to one of his posts, he takes a 15 per cent cut from every sale of the Yeezy Boost 350 and he has no plans to change that even when he exits the company. But plans to expand are coming soon. Calling it quits with Gap.

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Inside Retail

JULY 21, 2021

According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows. Podcasting is a long-term plan not a quick win. Brands ‘hit play’ on podcasts.

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Inside Retail

SEPTEMBER 13, 2022

Here, we speak with co-founder Darren Gallant about the growth of the fine jewellery market in recent years, the look and feel of the brand’s studio and store in Byron Bay and its plans to expand into Sydney, Melbourne and Brisbane in the near future.

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Design Space Social Media Expansion 246

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Plan ahead, study your local calendar, and choose a launch time that maximizes visibility among your target customers. Sounds like a big task?

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Social Media Promotion Color Advertising 130

Retail Bound

MARCH 12, 2024

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

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Marketing Social Media Engagement Strategy 90

Inside Retail

APRIL 26, 2022

In this case, the deep-seated reasons some influencers edit their bodies in their social media posts. Businesses are very experienced at coming up with short-term campaigns that involve tasks like launching a product or service, sales advertising, or brand image communications and messaging. It requires continuous commitment.

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Social Media Advertising Promotion Engagement 130

Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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