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Big data. Big future. The next generation of advertising

Inside Retail

For example, a new global study reveals that almost nine in 10 advertisers agree that gaming is ‘brand safe’ and of growing importance (86 per cent) with two in five planning to increase their spend on games advertising. The next generation of advertising appeared first on Inside Retail Australia. The post Big data.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Strategy 237
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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263
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Silly Solly’s plans 10 more stores as it moves to franchise model

Inside Retail

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The chain boasts ‘Nothing over $5’ in its advertising. The post Silly Solly’s plans 10 more stores as it moves to franchise model appeared first on Inside Retail Australia.

Planning 298
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Kikkoman unveils autumn advertising plans

Talking Retail

This story continues at Kikkoman unveils autumn advertising plans. The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday. Or just read more coverage at Talking Retail.

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Cookie plan crumbles: Google reverses plan to ditch Chrome trackers

Inside Retail

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. The UK’s Competition and Markets Authority had also scrutinised Google’s plan over concerns it would impede competition in digital advertising.

Planning 147
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Google puts third-party cookies on hold again: what you need to know

Inside Retail

Yep, Google has once again pushed back its plan to deprecate third-party cookies in Chrome. These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. Google first announced its plan to deprecate cookies in January 2020, aiming for a phase-out within two years.