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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. Rickard said the commission would identify sites or platforms where there is a pattern of misleading reviews that could potentially harm consumers.

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Ten AI trends retailers must embrace in 2025 to stay ahead

Inside Retail

Three key use cases of AI/ML in retail media centre on: Audience segmentation: AI can draw insights from a vast number of data sources, while advances in GenAI enables data cleansing and drawing insights from structured and unstructured data without the need for complex algorithms. Level up to demand forecasting 3.0

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What’s in store for retail in 2025?

Retail Focus

Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling. This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements.

Balance 162
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IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. But I find a bigger problem in advertising.

Shopping 246
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Turning holiday insights into year-round success

Inside Retail

Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others?

Strategy 241
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Unity 260
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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.