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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. Going global.

Outdoor 245
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Burts campaign supports summertime in the South-west

Talking Retail

The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels. Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England.

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Whitley Neill hits TV screens with first-ever TV advert

Talking Retail

The advert will debut today and run until mid-December, supported by outdoor print advertising and social media content. Gin brand Whitley Neill is launching its first ever TV advert as part of a wider £5m campaign. This story continues at Whitley Neill hits TV screens with first-ever TV advert.

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Game on: Benefit enters the world of Twitch

Inside Retail

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. Loosely paying attention to everything else that appears on the screen such as advertising, unless it specifically hits on something relevant, it will go completely unnoticed.

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. “The Summer of Pride series has helped foster a more accessible and welcoming environment for individuals from all backgrounds to gather and experience the joy of the outdoors.”

Outdoor 130
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How Chinese brands are winning the Olympic marketing games

Inside Retail

“Aside from Anta, we found Mengniu Dairy, BYD and Vivo to be top-mentioned Chinese brands riding the Olympic buzz off Chinese social media,” Allison Malmsten, Daxue Consulting’s marketing and public research director, told Inside Retail. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. In fact, global outdoor ad spending rose by 25.8% So, how have these unique circumstances shaped OOH advertising trends in 2021? in the second quarter of 2021, the strongest growth recorded since 2016. .