Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. Our merchandise process also ensures we conduct thorough checks during the product ranging and development process, to ensure we are not infringing the rights of others.

Strategy 263

Strategy Merchandising Curate Advertising 263

Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. In other words – the words of Shirley Polykoff, in fact – “Copywriting is a conversation with the consumer.” A great example of using common words to say uncommon things isn’t from advertising, but politics.

Advertising 219

Advertising Line Consumer Marketing 219

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Other mainland European countries follow the lead of the US and UK, and the hospitality industry is another to benefit from the Super Bowls success. The opportunities, however, come at a premium.

Advertising 130

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Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241

Promotion Advertising Department Stores Contrast 241

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. Some excuses more valid others.

Advertising 147

Advertising Engagement Other Marketing 147

Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. The Evolving Role of Influencers in Modern Society Influencers are shaping the future of advertising, creating powerful narratives that resonate deeply with followers.

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Chrome-specific: Other browsers aren’t adopting it, limiting its reach.

Advertising 147

Advertising Display Social Media Engagement 147

Contra

OCTOBER 22, 2024

8 Benefits of Using Vehicle Wraps to Advertise Your Business Finding effective ways to advertise is important for any business. Here are eight reasons why vehicle wraps might be a good fit for your advertising needs: Cost-Effective Vehicle wraps involve a one-time cost and can last for years.

Advertising 52

Advertising Color Tailored Display 52

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 In April 2024, it announced it planned to invest $490 million in opening two new fulfilment centres in Horsley Park, Western Sydney, with one to open later in 2025 and the other by 2026. Amazon announced it posted over $3.1

Expansion 240

Expansion Marketing Merchandising Management 240

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Advertising Gifts Fashion 130

Inside Retail

MARCH 19, 2025

However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. We’re a beverage business, We’re not in any other businesses, Quincey concluded. Humans are incredibly effective at noticing AI that is not actually a human, he added. We refresh the world.

Advertising 130

Advertising Social Media Marketing Strategy 130

Retail Focus

MARCH 19, 2025

However, it is also worth noting that, for SMEs, there are other potential barriers to tackling staff turnover to keep in mind, including: the relative importance of a single staff member; lack of promotion opportunities; time and cash flow restraints; limited employee benefits; and financial uncertainty. Entertainment / Leisure – 29.1%

Flow 147

Flow Advertising Management Balance 147

Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

Advertising 264

Advertising Gifts Location Consumer 264

Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. The global search engine giant’s proposed alternative is the Privacy Sandbox initiative, which aims to create web technologies that maintain privacy while still allowing for personalised advertising.

Advertising 246

Advertising Planning Balance Marketing 246

Inside Retail

AUGUST 3, 2023

The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, among others. David Jones Amplify will collect and analyse first-party data so advertisers can track their investments. This is a true partnership.

Department Stores 246

Department Stores Advertising Display Engagement 246

Inside Retail

APRIL 21, 2022

The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. . Online travel booking company Trivago has been ordered to pay $44.7 million in penalties by the Australian Federal Court for misleading consumers over hotel prices.

Consumer 363

Consumer Advertising Display Other 363

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

Social Media 286

Social Media Advertising Shopping Consumer 286

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Advertising 264

Advertising Apparel Fashion Perspective 264

Retail Focus

MARCH 20, 2025

These tools often include APR, fees, and other critical loan details that facilitate an informed decision. Direct Lender Offers Sometimes, going directly to lender websites can unveil special deals or lower rates not advertised elsewhere.

Advertising 130

Advertising Management Design Retail Design 130

Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

APRIL 25, 2021

Hill describes drop-in audio chat as “the antithesis of the news feed” and said it is changing the paradigm of how we use social media, and in turn, how brands advertise to consumers. “[In The good news for brands is that Shujab expects these new social audio platforms will prove very effective platforms for advertising.

Social Media 246

Social Media Advertising Form Marketing 246

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. The post R.M.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

Advertising 246

Advertising Promotion Consumer Other 246

Inside Retail

APRIL 17, 2024

Clorox advertised that its Glad Kitchen Tidy Bags and Garbage Bags were made of 50 per cent plastic collected from the ocean or sea. The ACCC seeks declarations, penalties, injunctions, an order to implement a compliance program, corrective notices, costs, and other orders.

Advertising 246

Advertising Consumer Other 246

Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

Display 130

Display Promotion Advertising Planning 130

Inside Retail

APRIL 22, 2021

These and other trends are pushing many retailers to innovate on the fulfilment front. Some are leveraging physical stores to fulfil more e-commerce orders, while others are using the dark store model to turn low-traffic locations into high-volume fulfilment hubs. Which categories are growing the fastest?

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. Levine said new sellers offering branded merchandise will also benefit from significant exposure through the app’s internal advertising machine.

Hobbies 246

Hobbies Advertising Merchandising Fashion 246

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. But] It’s important for consumers to have healthy scepticism about all advertising, particularly from influencers.”

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

MAY 10, 2021

One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Include disabled talent in your advertising and marketing material. Visit: lisacox.co.

Advertising 235

Advertising Other Marketing Line 235

Inside Retail

SEPTEMBER 13, 2023

The chain boasts ‘Nothing over $5’ in its advertising. Expansion through conversion Silly Solly’s is looking for conversions in its growth strategy and is targeting other discount stores whose owners want to be part of a bigger buying arrangement. The brand has announced its first Adelaide store will open before Christmas.

Planning 298

Planning Advertising Expansion Strategy 298

Inside Retail

AUGUST 4, 2024

Playing catchup on AI Like other big tech companies, Amazon is boosting capital expenditures to invest in infrastructure for and development of artificial intelligence. Amazon also missed estimates for advertising sales, a closely watched metric, as it ramps up competition with rivals Meta Platforms and Google. billion to US$158.5

Advertising 299

Advertising Consumer Marketing Retail Sales 299

Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. Read reviews: Look for testimonials from other retailers. Virtual showrooms: Creating immersive, interactive shopping experiences.

Retail Sales 130

Retail Sales Social Media Color Jewelry 130

Inside Retail

APRIL 17, 2024

The centre will not play any background music and advertisements on digital screens, calling for a peaceful and quiet reflection moment for participants. Mental health counsellors from Assure and Lifeline, along with other community partners, will be available to speak with anyone needing support.

Social Media 255

Social Media Advertising Shopping Other 255

Inside Retail

DECEMBER 19, 2022

Put those three words together and they give aspiration, perfection and a number of other ideals that are impossible to live up to. Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Health, fitness and beauty.

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

OCTOBER 1, 2023

In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. I think some are a little bit scared, looking to see what other markets are doing.” She hopes AI will lead to more conversations between retailers and customers – and a higher average order value. “In

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. It could set the stage for more partnerships between retailers and other service providers. “By Netflix next?

Advertising 245

Advertising Management Other Fashion 245