Remove Advertising Remove Merchandising Remove Social Media
article thumbnail

How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Glossier then expanded to include merchandise such as towels and sweaters. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more.

article thumbnail

How China’s retail revolution could change the way the world shops

Inside Retail

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

Shopping 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why many retailers are failing to deliver an excellent customer experience

Inside Retail

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. There are probably 20 or 30 micro-moments over a span of time and you don’t know where they’re going to be. “So

article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

Unity 260
article thumbnail

The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand’s values and identity. Selling a product or products requires creating a cohesive marketing strategy.

article thumbnail

When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Inside Retail

This new campaign extends beyond an advertising stunt. They can be seen as a short-lived merchandising ploy rather than a campaign that authentically aligns with a brand’s DNA. Blurring the digital and physical is becoming more familiar through collaborations like this.

Fashion 264
article thumbnail

Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

In July, Bunnings management flagged to hardware, gardening and tool suppliers that it had been rethinking its marketing mix — last week, merchandise director Jen Tucker confirmed the print catalogue as we know it was no more.