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Why contextual targeting is the future of digital advertising

Inside Retail

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. As marketers, we need to find customers, but platforms increasingly control that access.

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Here’s how to unlock the power of in-store retail media

Inside Retail

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotion 130
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies.

Marketing 130
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text. The post Collecting first-party data is critical to retail success.

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Retail leaders share their top tips for going global

Inside Retail

A recent webinar tackled these and other questions with insights from Jeremy Krause, chief innovation and disruption officer at Global Retail Brands, Halie Adams, senior product marketing manager at BigCommerce, and Mathew Hosking, head of commercial ANZ at Klarna. Think global, act local. Build brand awareness.

Marketing 130
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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Less than 50 per cent of retailers are ready to manage digital complexity

Inside Retail

Gaurav Pant, chief insights officer at Incisiv, hosted a webinar with Michael Scholz, Nicolla Kinsella, and Jasmin Guthmann to discuss the survey results, providing valuable insights and direction to help retailers effectively navigate the unpredictable current environment.