Inside Retail

OCTOBER 25, 2024

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Strategy Marketing Consumer Planning 245

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Marketing Customer Retention Strategy Social Media 287

Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Measure success There’s nothing more valuable for advertisers than being able to measure outcomes.

Strategy 278

Strategy Advertising Gifts Engagement 278

Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

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Promotion Advertising Department Stores Contrast 241

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

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Expansion Marketing Merchandising Management 240

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

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Advertising Social Media Marketing Consumer 245

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Marketing Social Media Strategy Advertising 246

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Williams names new chief marketing officer appeared first on Inside Retail. He will start on the new role in the coming weeks. The post R.M.

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Marketing Advertising Apparel Management 246

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

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Balance Consumer Engagement Marketing 162

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

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Shopping Pattern Consumer Engagement 130

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

Advertising 278

Advertising Marketing Strategy Consumer 278

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Advertising Social Media Tailored Strategy 130

Retail Focus

SEPTEMBER 14, 2023

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. The same research showed that 51% of shoppers are more likely to convert when served shelf-edge digital ads as part of the retailer’s retail media strategy.

Advertising 162

Advertising Consumer Curate Social Media 162

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Strategy Retail Marketing Marketing Social Media 130

Inside Retail

FEBRUARY 19, 2025

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

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Strategy Marketing Accessories Accessories 130

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Planning Advertising Engagement Strategy 263

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

Advertising 130

Advertising Social Media Marketing Strategy 130

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

JULY 25, 2024

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications.

Strategy 147

Strategy Advertising Marketing Consumer 147

Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. You might be surprised to learn that email remains one of the most effective forms of digital marketing, and shouldn’t be overlooked.

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Advertising Social Media Strategy Form 130

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Promotion Marketing Target Market Shopping 130

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

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Advertising Social Media Form Marketing 243

Inside Retail

NOVEMBER 28, 2024

India is on track to become an important worldwide source market for leisure travel, owing to its expanding economic prosperity and rapid growth. The world’s new critical market segment For many reasons, Indian travellers are playing an increasingly important role in the travel retail business. billion people, surpassing China’s.

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Contrast Target Market Fashion Tailored 130

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Advertising 264

Advertising Apparel Fashion Perspective 264

Inside Retail

MARCH 5, 2025

Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency. Ben Wapling, head of marketing and digital, says that by leveraging their stores as fulfilment hubs, they can improve delivery speed.

Customer Retention 130

Customer Retention Balance Advertising Strategy 130

Inside Retail

JULY 17, 2023

That’s really our brand strategy. IR: Are you approaching that market differently than you would approach Australia and New Zealand? Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

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Expansion Advertising Social Media Strategy 245

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Additionally, gaming in-app revenue globally is rising, with a 6 per cent increase year on year in 2023.

Marketing 130

Marketing Advertising Engagement Strategy 130

Inside Retail

FEBRUARY 22, 2023

This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. And for the year ahead, these brands need to pay attention and set future-focused strategies. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Advertising Apparel 147

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Layout Promotion Social Media Display 334

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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Social Media Marketing Advertising Consumer 147

Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. With that introduction, let’s look at three searchandising strategies you might implement this year. About the author : Jon Silvers is head of marketing for Search.io

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Strategy Curate Merchandising Display 147