Remove Advertising Remove Marketing Remove Retail Sales
article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

article thumbnail

Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 My tip is that retail sales figures in the next couple of months will start to reflect this. The post Australia’s retail sales growth can’t last.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263
article thumbnail

“They are looking for deals”: Amazon’s CFO explains sales slowdown

Inside Retail

Amazon’s online stores sales rose 5 per cent in the second quarter to US$55.4 One analyst said slowing retail sales growth was driving the post-market shares sell-off. billion for the second quarter, surpassing market estimates of US$25.95 Sales of US$12.8 Those sales grew 20 per cent in the quarter.

article thumbnail

Retail holiday preparedness: Six tips to maximise sales events

Inside Retail

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. One surefire way to drive customers back is by participating in key retail sales events. For most brands, sales events have become a regular part of the calendar.

article thumbnail

Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. Online sales are also very popular during this period. as well as MyCyberSale and Year End Sales (Yes Sale). Unique tactics. 10.10, 11.11

article thumbnail

A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.