Remove Advertising Remove Marketing Remove Retail Sales
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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 My tip is that retail sales figures in the next couple of months will start to reflect this. The post Australia’s retail sales growth can’t last.

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention.

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. Online sales are also very popular during this period. as well as MyCyberSale and Year End Sales (Yes Sale). Unique tactics. 10.10, 11.11

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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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“They are looking for deals”: Amazon’s CFO explains sales slowdown

Inside Retail

Amazon’s online stores sales rose 5 per cent in the second quarter to US$55.4 One analyst said slowing retail sales growth was driving the post-market shares sell-off. billion for the second quarter, surpassing market estimates of US$25.95 Sales of US$12.8 Those sales grew 20 per cent in the quarter.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. And that applies equally to retail sales data.