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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. So I would like to help.

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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. What will most appeal to the market you are pursuing?

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Social media has rewritten the rules of advertising

Inside Retail

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 Where is that, you might ask? It forecasts US$247.3

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Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

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