Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

FEBRUARY 19, 2025

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

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Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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Inside Retail

DECEMBER 18, 2024

According to analysis firm Grand View Research , the North American prebiotic and probiotic soda market generated US$191.7 The market is expected to grow at a compound annual growth rate of 8.1 One brand standing out in this growing market is Olipop. million of revenue in 2023. per cent from 2024 to 2030.

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Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. Again, it comes down to data,” says Taylor. “I

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Inside Retail

JUNE 28, 2022

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.

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Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . Leveraging data for advertising.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Inside Retail

MAY 27, 2021

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

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Retail Focus

JANUARY 23, 2023

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design. One of the new highlights of the conference is the Smart Home Technology conference produced by CEDIA.

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Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Ensure to take heed of the critics and make improvements.

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Inside Retail

JULY 23, 2024

But as more retailers adopt platforms and more brands divert marketing budgets to the fast-growing channel, the future has never looked better. It’s about opening up engagement and getting a better understanding across the customer lifecycle – both directly as a retailer and also with the perspective of an advertiser or brand.”

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Inside Retail

JULY 31, 2022

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. This technology will become commonplace in the near future, as it is a fantastic tool for connecting a physical product with its digital twin.

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Inside Retail

JUNE 17, 2021

He added that marketers need to know where trends are going and be able to interpret numbers. If you look at it from a futuristic retail industry [perspective], retailers need to gamify,” Khan said. UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013.

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Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said. Here are the tips they shared: 1.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Inside Retail

JUNE 18, 2024

Brands across the board are telling him that the cost of customer acquisition is rising and that makes it more essential now than ever to ensure technology systems are integrated and that retailers have a unified commerce perspective. Cumpstay cites luggage retailer July for excellence in acquisition strategy.

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Inside Retail

AUGUST 20, 2024

And as expected, we don’t think that’s going to be as strong, and we’re not really thinking clothing is going to be the go for us in markets outside of Australia and New Zealand. IR : How have you been going to market in terms of the marketing side? IB: We’ve done a lot of selling of our products in new markets.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

OCTOBER 21, 2022

When I was about 28, my girlfriend’s best friend was dating a guy who was reasonably famous from a marketing perspective. He said, “I started my first advertising agency when I was 21. I was competing against guys that were 50.

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Inside Retail

FEBRUARY 13, 2023

A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. Currently, Disney+ lags behind Netflix, with an estimated 17 per cent of the subscription streaming market , compared with Netflix’s 30 per cent. subscription services.

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Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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RetailMinded

MARCH 31, 2021

Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success. These methods of advertising have ultimately helped many companies to grow. Technological Factors. Social Factors.

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Inside Retail

FEBRUARY 20, 2022

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. So it’s not a stop-start advertising program, it’s a program and a message that’s going to last through the rest of the year, and it may actually last longer.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

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Inside Retail

OCTOBER 11, 2021

The original designs Camilla put to the market were, and actually still are, one size, and those silk garments can be tied or styled to suit everyone from a size 8 to 28. Some of our prints sell in the second-hand market for higher than the original retail price, so customers are making an investment. That starts with size inclusivity.

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Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die.

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Inside Retail

FEBRUARY 1, 2022

Instead, let’s talk about the marketing and communications challenge it presents. In recent years, personalisation has become the holy grail of marketing. Any brand that has gone on the journey will tell you that data-fuelled personalisation converts more sales than generic marketing efforts alone. What to do after a breach.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Mod Markit-Thrift edition, a modest fashion thrift heaven, was held during Melbourne Fashion Week, which included a second-hand market for modest clothes. The market snapshot.

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Inside Retail

SEPTEMBER 4, 2024

The key reason for the strong growth is that consumers are responding to those messages, and the entire retail media ecosystem enables the measurement of responses, proving the power of the platform and its value compared with the traditional scattergun approaches of advertising and marketing.

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Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising. We’re also seeing brands use this to drive hyper personalisation.

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