Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content.

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Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

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Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

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Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Before DDB, Willingham was the global director on the Nike brand at Wieden + Kennedy, overseeing campaigns for the 2016 Olympics and 2018 World Cup, among others.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Retail Focus

DECEMBER 12, 2024

The presence of major international players such as AEW, CBRE IM, Pradera, Klepierre, URW, Ingka Centres, Nhood, Altarea, Hammerson, IGD, Apsys, Mercialys, Sonae Sierra, and others highlighted the significance of the event. In this economic environment, inflation is no longer the primary concern, allowing for reinvention.

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Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. In other words – the words of Shirley Polykoff, in fact – “Copywriting is a conversation with the consumer.” Is there a market of weird dinner party guests out there who actually talk like that – and respond to that kind of talk?

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Retail Focus

MAY 5, 2023

With the rise of digital marketing, there are now more channels than ever to choose from. This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. What is Bulk SMS Sender?

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Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. As marketers, we need to find customers, but platforms increasingly control that access.

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Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. Some excuses more valid others.

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Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

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Inside Retail

NOVEMBER 21, 2022

The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises. By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Foresight does not require a belief in astrology.

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Strategy Marketing Consumer Planning 245

Inside Retail

AUGUST 3, 2023

The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, among others. James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. This is a true partnership.

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Department Stores Advertising Display Engagement 246

Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

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Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. The global search engine giant’s proposed alternative is the Privacy Sandbox initiative, which aims to create web technologies that maintain privacy while still allowing for personalised advertising.

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Inside Retail

NOVEMBER 25, 2024

per cent greater than the weeks where we had other in-store retail media. per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. In addition to fixed lighting, consider portable table and floor lamps, and using fairy or café lights in window displays and other areas of the store. What will most appeal to the market you are pursuing?

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But],

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Inside Retail

FEBRUARY 19, 2025

billion to Nikes market value, which has been struggling as of late. This collaboration marks another bold move in the sportswear retailers journey to reclaim its cool kid status and stand out amongst other women-centric activewear producers, such as Lululemon and Alo. On February 18, the companys share price rose 6.2

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

APRIL 25, 2021

According to Shuey Shujab, digital marketing expert and founder of Whitehat Agency, Facebook’s latest announcement demonstrates that even the world’s largest social media giant must diversify its offerings to cater to an evolving market. Dissolution of the news feed . In Clubhouse] there’s no feed at all. Power of voice.

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Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. Inside Retail : Ksubi was founded in Australia in 1999, but until recently, it mostly operated in the US market. You can download the full report here.

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.

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Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

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Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

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Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about.

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Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

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Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. We, like many others, curate our Instagram feed and focus on things that make us feel good. Case in point: the recent GymShark photoshoot debacle.

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Inside Retail

MAY 10, 2021

One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Include disabled talent in your advertising and marketing material. Visit: lisacox.co.

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Inside Retail

AUGUST 4, 2024

One analyst said slowing retail sales growth was driving the post-market shares sell-off. Playing catchup on AI Like other big tech companies, Amazon is boosting capital expenditures to invest in infrastructure for and development of artificial intelligence. billion for the second quarter, surpassing market estimates of US$25.95

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Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. Read reviews: Look for testimonials from other retailers. Ask about turnaround time: Ensure they can meet your deadlines.

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Retail Sales Social Media Color Jewelry 130

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Advertising Social Media Form Engagement 105

Inside Retail

OCTOBER 25, 2021

A combination of long-standing consumer skepticism towards marketing and the combative political environment in which we now live has accentuated and fueled continued distrust of the internet as a reliable source of truth.

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Inside Retail

MAY 3, 2021

While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. So, how does it work? He said the platform is unique in its interactivity.

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Beauty and Health Advertising Fashion Engagement 246

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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