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Here’s how to unlock the power of in-store retail media

Inside Retail

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.” per cent greater than the weeks where we had other in-store retail media.

Promotion 130
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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

Outdoor 245
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

Expansion 223
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10 workplace culture secrets revealed

Inside Retail

Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this? Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work.

Gifts 130
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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising. We’re also seeing brands use this to drive hyper personalisation.

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What’s on Levi’s agenda? Sustainability, supply chain and empowering people

Inside Retail

A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained. We are investing in data science, we are mining a lot of data, but of course the human touch is important. This is a people business.