Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Retail Focus

JANUARY 21, 2025

Now joining the business as CMO, Dan brings over a decade of digital marketing experience, including his previous role as Senior Marketing Manager at The Very Group, where he led cross-channel strategies across fashion and electronics, as well as managing paid search and advertising campaigns.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. A marketer’s crystal ball?

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Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

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Inside Retail

MARCH 25, 2025

However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

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Inside Retail

FEBRUARY 11, 2025

The winning retailers have built text strategies that drive incremental revenue for their company without cannibalising their email efforts. For brands to drive incrementality through text, they need to ground their strategies in highly effective identification.

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Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements.

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Inside Retail

MARCH 5, 2025

Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency. However, because it also adds complexity to inventory management, it makes transparency and proactive communication critical.

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Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

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Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. .”

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Inside Retail

FEBRUARY 19, 2025

Recently, Nike returned to Super Bowl advertising for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu and Aja Wilson, as well as gymnast Jordan Chiles, sprinter ShaCarri Richardson and tennis player Aryna Sabalenka.

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Inside Retail

SEPTEMBER 13, 2023

The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We The chain boasts ‘Nothing over $5’ in its advertising. We experimented with a couple of stores and decided there was a need for this, ” said Stanton.

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Inside Retail

JULY 17, 2023

That’s really our brand strategy. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. We do very little traditional advertising, we’re almost entirely digital, and that’ll be the strategy heading into the US.

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Inside Retail

FEBRUARY 22, 2023

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. With such a steep increase coming, a need has opened up for management tools such as Resale-as-a-service.

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Strategy Fashion Advertising Apparel 147

RetailMinded

NOVEMBER 11, 2020

What Amazon has done to the high street, Google and Facebook have done to advertising, Netflix to film and TV distribution, Uber to minicabs – and so on. . While Amazon and Walmart are Giants, they aren’t flawless, and it’s possible to disrupt them with the right ecommerce strategy and systems. BrightpearlHQ.

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Inside Retail

SEPTEMBER 4, 2024

The key reason for the strong growth is that consumers are responding to those messages, and the entire retail media ecosystem enables the measurement of responses, proving the power of the platform and its value compared with the traditional scattergun approaches of advertising and marketing.

Strategy 130

Strategy Advertising Merchandising Management 130

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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Customer Retention Social Media Curate Advertising 277

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. per cent greater than the weeks where we had other in-store retail media. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

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RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Inside Retail

JUNE 1, 2022

In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Those with the right multichannel strategy will win in this volatile e-commerce climate. Advertising to drive traffic and visibility.

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Have a robust data-collection strategy to support this.

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Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JUNE 18, 2024

In the latest edition of her Retail Untangled podcast series, Inside Retail ’s Amie Larter talked to Toby Cumpstay, senior merchant success manager at Shopify, about how retailers can navigate such a challenging course – and where there are opportunities to outperform rivals. So, your channel strategy as a brand is critical at the moment.”

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Inside Retail

SEPTEMBER 1, 2024

Since 2018, the retailer-advertised cost of standard shipping has increased significantly, rising from an average of $9 to $10.26, while express shipping costs have risen from $12 to $14.24. This change highlights a critical balancing act between managing profit margins and meeting consumer expectations.

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Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

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Advertising Social Media Strategy Engagement 148

Inside Retail

JUNE 9, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

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Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year.

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Social Media Customer Retention Department Stores Concept 264

Compliantia

JULY 4, 2023

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Promotion Location Management Customer Engagement 98

Inside Retail

OCTOBER 9, 2024

In August, an Adidas mail to its sneaker club members advertised discounts of up to 70 per cent on Yeezys. Reporting by Helen Reid, Editing by Nick Zieminski) The post Why Adidas must manage the ‘push and pull’ of demand for its trendy sneakers appeared first on Inside Retail Australia.

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Inside Retail

JANUARY 16, 2025

According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped.

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Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 31, 2023

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience. Here’s a snapshot of this discussion.

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Fashion Consumer Management Advertising 264

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

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Inside Retail

FEBRUARY 13, 2024

We’ve kicked off our brand marketing campaigns, we’re on TV, we’re in out-of-home [advertising], so we just want more and more Australians to know about Temple & Webster.” Investing in its people is another aspect of the business’ growth strategy. We have upped our digital spend.

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Retail Times

MARCH 22, 2021

From finding the right vendors to crafting mutually-beneficial agreements with them, the pointers below should give you some ideas that you can apply in your supplier management processes. What is supplier relationship management? Instead, use a supplier management tool or a communications app like Slack to maximize efficiency.

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Management Apparel Merchandising Planning 98

Inside Retail

MAY 8, 2023

Technology is a huge part of our strategy, we’re always staying on trend, and at the forefront of trends – I think a lot of brands are just slow off the mark, and even when they’re trying to do it, there’s so much strategy that they’re looking at as to why and how to do certain things.” She’s completely and utterly obsessed with it.

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Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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