Retail Focus

JANUARY 2, 2025

James Breaks, associate director of design, rpa:group rpa : group, which works with retail partners across design, architecture and project and cost management services, is in agreement about the increasing and evolving role of AI within the industry.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Contra

NOVEMBER 27, 2024

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

Advertising 52

Advertising Design Social Media Reimagine 52

Inside Retail

FEBRUARY 7, 2022

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

Social Media 130

Social Media Strategy Other Advertising 130

Snap Retail

JULY 22, 2021

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

Social Media 92

Social Media Marketing Advertising Strategy 92

Inside Retail

JANUARY 27, 2025

While its not too late for retailers and brands to explore AI use across various functions, John Harmon Coresights managing director of technology research cautioned, it is clear that the leaders in this space like Target and Walmart, which have already implemented GenAI company knowledge bases, are strongly ahead of the curve.

Social Media 130

Social Media Consumer Management Marketing 130

Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246

Design Social Media Gifts Advertising 246

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service.

Advertising 246

Advertising Strategy Curate Management 246

Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

Social Media 263

Social Media Advertising Shopping Boutique 263

Inside Retail

JANUARY 16, 2025

According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. How can we personalise better?

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Conclusion .

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

JULY 17, 2023

Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

JUNE 18, 2024

In the latest edition of her Retail Untangled podcast series, Inside Retail ’s Amie Larter talked to Toby Cumpstay, senior merchant success manager at Shopify, about how retailers can navigate such a challenging course – and where there are opportunities to outperform rivals.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year.

Social Media 264

Social Media Customer Retention Department Stores Concept 264

RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Advertising 230

Advertising Social Media Flow Engagement 230

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

Social Media 130

Social Media Advertising Fashion Apparel 130

Talking Retail

JULY 12, 2021

Magners Irish Cider is kicking off its first advertising campaign in four years. The “When Time Bears Fruit” advert is running across TV, video-on-demand, digital and social media platforms. This story continues at Magners kicks off six-figure advertising campaign. Or just read more coverage at Talking Retail.

Advertising 64

Advertising Social Media Brand Management Management 64

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

Social Media 130

Social Media Advertising Strategy Contrast 130

Inside Retail

JANUARY 3, 2023

In stores, RPA robots can be used for tasks such as shelf stocking and inventory management. What’s more, digital signage offers retailers the ability to customise and update content instantly, ensuring that their advertising campaigns always remain fresh and relevant and this, across the entire store network in a few clicks.

Shopping 290

Shopping Display Social Media Department Stores 290

Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. “We can’t hide the fine lines, but we can control our wellbeing,” one of the women told Jurlique.

Fashion 246

Fashion Social Media Accessories Accessories 246

Retail Focus

NOVEMBER 22, 2023

Social Media Integration Social media reaches around 4.9 Taking advantage of social media for retail selling is a must in a competitive market, though few retail businesses appreciate this fact as much as they should. No physical store means Amazon has fewer staff costs to manage customers.

Marketing 130

Marketing Social Media Advertising Curate 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Questions like: What platforms should you use?

Social Media 52

Social Media Advertising Planning Engagement 52

Inside Retail

NOVEMBER 1, 2022

In July, Bunnings management flagged to hardware, gardening and tool suppliers that it had been rethinking its marketing mix — last week, merchandise director Jen Tucker confirmed the print catalogue as we know it was no more. “We

Social Media 130

Social Media Advertising Marketing Gifts 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Social Media 105

Social Media Advertising Brand Management Promotion 105

Snap Retail

JULY 22, 2021

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

Social Media 52

Social Media Marketing Advertising Strategy 52

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising.

Advertising 147

Advertising Social Media Strategy Engagement 147

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

Social Media 130

Social Media Promotion Advertising Marketing 130

Inside Retail

FEBRUARY 5, 2023

But for Adidas to actually sit up and take serious notice, they need to achieve more than a few articles,” Phoebe Netto, managing director of Pure Public Relations, told Inside Retail. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment.

Social Media 130

Social Media Fashion Advertising Management 130

Inside Retail

DECEMBER 16, 2024

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people. Xiaohongshu, sometimes compared to Instagram, has long been one of China’s most important marketing tools.

Social Media 130

Social Media Marketing Curate Advertising 130

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

Social Media 130

Social Media Accessories Accessories Marketing 130