Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

OCTOBER 25, 2024

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels.

Strategy 242

Strategy Perspective Tailored Promotion 242

Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

Balance 163

Balance Consumer Engagement Marketing 163

Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring. Make TikToks.”

Social Media 325

Social Media Advertising Engagement Management 325

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

Advertising 130

Advertising Social Media Tailored Strategy 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

Advertising 130

Advertising Social Media Marketing Strategy 130

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. This will help the company use AI to drive autonomous campaigns and marketing executions in the future. There needs to be better tools to manage that whole lifestyle.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. In today’s competitive retail landscape, Epsilon Retail Media empowers retailers and advertisers with a comprehensive suite of person-first solutions.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

AUGUST 3, 2023

David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. We want to partner with brands to achieve their marketing objectives.”

Department Stores 246

Department Stores Advertising Display Engagement 246

Inside Retail

MARCH 21, 2025

But perhaps more importantly, trade marketing skills like visibility, shelf placement and trying to secure off-location. By this, I mean understanding the importance of display, merchandising and category management and how these impact the job to be done with the media. All of which still holds true today.

Outdoor 130

Outdoor Tailored Advertising Management 130

Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

Advertising 246

Advertising Strategy Curate Management 246

Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. The global search engine giant’s proposed alternative is the Privacy Sandbox initiative, which aims to create web technologies that maintain privacy while still allowing for personalised advertising.

Advertising 246

Advertising Planning Balance Marketing 246

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

Shopping 130

Shopping Pattern Consumer Engagement 130

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But],

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

FEBRUARY 19, 2025

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

Strategy 130

Strategy Marketing Accessories Accessories 130

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

Display 130

Display Promotion Advertising Planning 130

Inside Retail

SEPTEMBER 27, 2022

It’s changed how we think about going to market, and how important our [physical] retail channel is when we’re trying to attract new customers,” Conti said. And Country Road is taking notice. Customers’ channel hopping is based on need. Customers’ channel hopping is based on need.

Advertising 320

Advertising Shopping Management Merchandising 320

Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Inside Retail

MARCH 5, 2025

Rising acquisition costs will intensify the focus on checkout conversion As digital advertising costs soar, driven by aggressive bidding from global competitors like Shein and Temu, retailers must extract more value from each website visit. Conversion rates are critical. billion delivery performance will directly influence repeat purchases.

Customer Retention 130

Customer Retention Balance Advertising Strategy 130

Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about.

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Information should be made accessible and centralised, Osthus remarked, explaining that transparency and expectation management are key to keeping customers.

Advertising 130

Advertising Shopping Fashion Tailored 130

Inside Retail

JULY 17, 2023

Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. IR: Are you approaching that market differently than you would approach Australia and New Zealand? IR: How do Australian beauty brands entering the US market tend to perform? SS: We’re not.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. They are under enormous pressure to increase revenue, [and] advertising is clearly in their sights.

Advertising 245

Advertising Management Other Fashion 245

RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Information should be made accessible and centralised, Osthus remarked, explaining that transparency and expectation management are key to keeping customers.

Advertising 130

Advertising Shopping Fashion Tailored 130

Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

Management 130

Management Advertising Light Line 130

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. How to get started.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

Department Stores 262

Department Stores Boutique Layout Art 262

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242