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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. NEW YORK.

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New Stores in New York Signal Hope for Big Apple Retail

VMS

In a shuffling of the cards, Maison Hermès left its longtime location for a new 20,250-square-foot gem on Madison Avenue. Further uptown, Wilson Sporting Goods opened a neighborhood store on the Upper East Side. Advertisement. Advertisement.

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Centenarian Celebration

VMS

We’d be remiss if we failed to mention the other exciting content in this issue, including an in-depth case study on Wilson Sporting Goods’ physical concepts; the “Bombshell” Victoria’s Secret High Line pop-up; and a Two-Minute Tour on New York’s SoHo – November/December is historically our “New York” edition after all!

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. Even so, we partied with 500 retail floor staff across three locations around the country. ” At the time, Phil was breaking the mould. We put the foot to the floor.

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Benefits of Glass Display Cases

Jahabow

By placing your high-value items in glass cases, it’s like an in-store advertisement. If you also sell online, your employees won’t have to root through the back room when an order comes in — they’ll be able to quickly locate the order. Pay close attention to how they can enhance sales and boost average purchase prices.

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

IRDC was also co-located with the Shop! Advertisement. Advertisement. The luncheon recognized winners from our 2022 Designer Dozen, Retail Renovation Competition and International Visual Competition, as well as the 2022 VMSD /Peter Glen Retailer of the Year – Dick’s Sporting Goods – also featured in our October 2022 issue.

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These Were the Top 10 Retail Stories of 2021

VMS

Advertisement. In September, it released photos of 150 locations given “glow-ups,” unscrupulously taking advantage of Covid to update the stores’ health and safety protocols (such as contactless bathroom fixtures and hand-sanitizing stations). Advertisement. What the L Happened?