Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds
VMS
NOVEMBER 30, 2022
The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. NEW YORK.
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