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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Strategy 237
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The four trends defining online retail in 2024

Inside Retail

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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New ways of earning more consumer trust through advertising

Retail Focus

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

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What’s in store for retail in 2025?

Retail Focus

Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling. This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements.

Balance 162
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Ten AI trends retailers must embrace in 2025 to stay ahead

Inside Retail

Data utilisation: AI can be used to merge real-time insights on shopper behaviour with predictive analytics, helping brand advertisers optimise their ad campaigns and build targeted, personalised campaigns using contextual data on shoppers and products. Level up to demand forecasting 3.0

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Investing in warm, strategically located light can make a huge difference to the atmosphere and mood of the store. Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Use social media, email and in-store signage and flyers to advise customers of upcoming events.

Layout 334
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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.