Remove Advertising Remove Line Remove Perspective
article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line.

article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims.

Strategy 130
article thumbnail

How Country Road dials up personalisation with free digital gifting service

Inside Retail

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.

Gifts 246
article thumbnail

AV Industry to Gather at ISE2023 with Over 900 Exhibitors, Featuring the Latest Innovations and Solutions

Retail Focus

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design. One of the new highlights of the conference is the Smart Home Technology conference produced by CEDIA.

article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique.

article thumbnail

Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246