Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

Target Market 130

Target Market Customer Engagement Consumer Marketing 130

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. This will help the company use AI to drive autonomous campaigns and marketing executions in the future. He cites a brand launching a new product line as an example.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

Advertising 246

Advertising Social Media Promotion Line 246

Inside Retail

FEBRUARY 19, 2025

The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims. billion to Nikes market value, which has been struggling as of late. On February 18, the companys share price rose 6.2

Strategy 130

Strategy Marketing Accessories Accessories 130

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Advertising 264

Advertising Apparel Fashion Perspective 264

Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. For instance, a cosmetics brand could use 3d product renderings to showcase a new lipstick line in vibrant, lifelike detail.

Retail Sales 130

Retail Sales Social Media Color Jewelry 130

Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

Advertising 98

Advertising Line Marketing 98

Inside Retail

APRIL 11, 2024

Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. Dove has championed it for years.

Marketing 130

Marketing Advertising Balance Line 130

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Advertising 97

Advertising Line Marketing Display 97

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism.

Fashion 246

Fashion Line Apparel Advertising 246

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

SEPTEMBER 9, 2021

Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. While the majority of advertising spend across retail is now digital, promotional spend by pharmacy retailers and brands has not followed.

Promotion 239

Promotion Line Advertising Management 239

Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

Advertising 98

Advertising Engagement Space Line 98

Inside Retail

MAY 10, 2021

One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Include disabled talent in your advertising and marketing material. Visit: lisacox.co.

Advertising 235

Advertising Other Marketing Line 235

Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. As a result, there was a gap in the market for a yeast spread. A nutritious food replacement In the 1930s, Walker hired American advertiser J. Vegemite competition advertisement, 1937.

Advertising 189

Advertising Line Marketing Engagement 189

Inside Retail

MARCH 24, 2022

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Last week, chief creative officer John Schoolcraft talked at Marketing Pulse Asia about how Oatly has turned into a brand lauded for its unique voice and marketing. Schoolcraft said.

Marketing 130

Marketing Advertising Line Consumer 130

Inside Retail

DECEMBER 6, 2022

But like other Asian companies whose e-commerce business had been partying on rapid top-line growth, particularly in a time when people weren’t going out, its improvement in bottom line metrics is increasingly being driven by cost-cutting. So the market is geographically highly fragmented. per cent, compared with 3.6

Line 130

Line Advertising Other Marketing 130

Inside Retail

OCTOBER 9, 2024

Emma Wynne is the head of marketing at Swaggle and was in the trenches at the startup well before its live date. From creative advertising, working at the likes of Clemenger and Cummins&Partners, to digital publishing at The Urban List and then moving into pure startup growth roles when I moved to the UK.

Engagement 130

Engagement Marketing Advertising Line 130

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market.

Department Stores 262

Department Stores Boutique Layout Art 262

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

FEBRUARY 1, 2024

Investors cheered the results, sending Amazon shares up as much as 8% in trading after the market close. billion, largely in line with analysts’ expectations. “There’s a general feeling in most teams that we’re trying to hold the line on headcount.” Google Cloud margin was 9.4

Line 264

Line Advertising Other Planning 264

Inside Retail

OCTOBER 29, 2023

“It’s very difficult for a stockist to carry all of the lines,” Tindall said. “To Rise of suburban shopping centres In the past, if a brand was entering a new market, it would typically seek out a central CBD location that was guaranteed to get a high volume of foot traffic, but since Covid-19, that is no longer the case.

Advertising 242

Advertising Boutique Location Shopping 242

Inside Retail

APRIL 15, 2024

The inner foam bolsters are not made from high-density memory foam like the Barney Bed is and the inner components of the bed lack any protective lining, so basically any accidents or dribble will seep right through,” she added. The fabric is thin and cheap and would not likely last a few washes,” said Sakr.

Social Media 277

Social Media Consumer Advertising Design 277

Inside Retail

NOVEMBER 19, 2024

Still, a focus on innovation and the ‘triple bottom line’ remains at the heart of the ASX-listed company. We don’t ever bring something to market that isn’t better than the incumbent,” Greg Taylor, Step One, founder and CEO told Inside Retail. He wrote down a number and said this is what you’d get off the table.”

Apparel 259

Apparel Line Advertising Light 259

Inside Retail

SEPTEMBER 3, 2024

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Tailored 245

Tailored Shopping Layout Promotion 245

Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

SEPTEMBER 22, 2021

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And it’s not just for stylish older ladies.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 13, 2024

But the silver lining to this proverbial cloud is that we have much evidence about how consumers act during, and even after, downturns like this, AND what retailers can do about it. All it means is to think before cutting marketing or new developments, as your efforts now may actually set you up for future success if you can sustain them.

Consumer 277

Consumer Advertising Strategy Marketing 277

Inside Retail

JUNE 28, 2022

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. or drop us a line at hello@giftflick.com.au. Learn more at giftflick.com.au

Gifts 246

Gifts Perspective Advertising Consumer 246

Inside Retail

JULY 12, 2021

” Australian retail expert and QUT professor of marketing Gary Mortimer believes that while local stores have shown promise throughout the pandemic, location is critical to success. It’s the latest signal that the business is falling in line with the tech-focused strategies followed by other major grocery retailers.

Concept 264

Concept Circulation Strategy Location 264

Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. A lot of people thought advertisers would pull out of Facebook, but we have seen competition increase and a number of clients have put more spend towards campaigns with continuing success. Who did well?

Advertising 130

Advertising Marketing Social Media Line 130

Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. But Sea’s other business units are acting as a drag on the top and bottom line. And it is not all the fault of general conditions in the market. Shopee’s take rate mostly consists of transaction fees and advertising.

Beauty and Health 246

Beauty and Health Marketing Advertising Merchandising 246