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Kogan’s revenue falls, profit rises amid transition to capital-light business

Inside Retail

million amid lower inventories as the company transitions into a capital-light business. per cent of gross sales, with the new advertising platform generating $800,000 revenue during the period. ” The post Kogan’s revenue falls, profit rises amid transition to capital-light business appeared first on Inside Retail Australia. .

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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

The Evolving Role of Influencers in Modern Society Influencers are shaping the future of advertising, creating powerful narratives that resonate deeply with followers. Many influencers use their platforms to bring light to critical social issues, support small businesses, and drive positive change.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 It is vital that brands undergo a big education to help shine a light on the shifts occurring in the market and ensure that there is leadership buy-in and investment to maximise the opportunity. billion in 2022.

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Exploring Design Options for Transit and Rolling Stock Advertising

Contra

Exploring Design Options for Transit and Rolling Stock Advertising Train and tram advertising is an effective way to reach a large and diverse audience, particularly in urban areas with high commuter traffic. Before, brands would just wrap a bus or tram and put their logo on it, but that isn’t enough anymore.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Use exterior lighting if possible and clearly signal when the store is open and ready for customers. Investing in warm, strategically located light can make a huge difference to the atmosphere and mood of the store. Joint advertising: Collaborate with other local businesses on advertising campaigns to promote the general area.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.