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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area. Don’t waste this opportunity.

Layout 334
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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

Shopping 264
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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

You get to control an environment, the offering, the layout, the level of light, sound, smell and, most importantly, the service and experience your customers have. How do you measure success in this area, especially given the increasingly noisy advertising market? I can tell you that they arent a one-size-fits-all.

Strategy 130
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. In-store enhancements Computer vision: Improves product displays and store layouts to attract shoppers. There are nuances with every brand and business that you need to think about and consider.

Tailored 245
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Aldi launches Corner Store in convenience push

Inside Retail

The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney.

Concept 264
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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Too much data. Take action.