Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. A first step to successfully marketing products on advertising and shopping channels is often clean, descriptive product data. Pricing in a way that responds to price-matching dynamics and synchronises promotions across channels.

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Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. Lorna Jane thinks so.”.

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Inside Retail

DECEMBER 13, 2021

“You can [now] connect with our in-store style expert for your very own personal shopping experience, offering real time product information, stock availability, sizing guidance & styling advice.”.

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Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

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Inside Retail

SEPTEMBER 3, 2024

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Here are the key areas to apply AI in retail.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Inside Retail

SEPTEMBER 20, 2022

Many large brands are cognisant of adapting their marketing for international customers, such as product labelling, product care, terms and conditions and technical information. While it may be easy to advertise against the new SBS Worldwatch programming to reach a multicultural audience, this is not a set-and-forget execution.

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Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Nevertheless, she believes the increasing pressure on the sector to deliver transparency, equity and fairness in pricing will require some shifts in promotions.

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Inside Retail

SEPTEMBER 9, 2024

Advertise the salary range, and you are guaranteed a high level of job applications. It doesn’t have to be about making all information accessible. It requires pay to be fair and unbiased across all demographics, such as gender, race, ethnicity, etc. It’s a no-brainer. So is attracting talent.

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Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. Revolutionising loyalty programs.

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Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers. Digitalisation is also helping retailers to keep their customers entertained while visiting the store.

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Inside Retail

MAY 24, 2021

Supermarket giant Coles has joined a coalition of some of the world’s largest liquor companies to promote better standards of alcohol sale and prevent underage consumption through online purchasing. Coles is also a signatory on the Alcohol Beverages Advertising Code and is a founding member of not-for-profit organisation DrinkWise.

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Inside Retail

JANUARY 3, 2023

Retail workers have access to information about products, promotions, and pricing instantly. For instance, interactive displays can provide tailored product recommendations or promotions based on each shopper’s purchase history and preferences.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. Gamified advertising hinges on two core elements: challenge and reward. An AI-powered promotional strategy. Loyalty program.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

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Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

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Inside Retail

DECEMBER 2, 2024

Whether managing risk and compliance, retail media, marketing campaigns or allocating staffing resources, retailers are under growing pressure to meet the evolving needs of their consumers and stay ahead of competitors in a market flooded with promotions and campaigns. “It Has the promotion been launched on TikTok?

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Retail Focus

NOVEMBER 21, 2023

The adhesive on this vinyl is specifically designed for interior promotions and wall advertising allowing graphics to be repositioned and removed without leaving an adhesive residue. We work closely with ASLAN as one of their Gold Distributors, so we’re always pleased to test and recommend their innovative products. ● How can we help

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Visual Marketing .

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Inside Retail

JULY 18, 2024

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

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Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Trade Show Booth Companies - Trade Group

MAY 3, 2024

Why does advertising have a bad reputation? There are cultural, economic, and historical reasons that explain advertising’s current situation. The idea behind advertising is simple. It exists to overcome the challenge of promoting quality products to people who genuinely need them. How do advertisers view themselves?

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

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Retail Focus

DECEMBER 3, 2023

AI can be used to equip service professionals with the necessary information – in a timely manner – to provide more informed, data-powered solutions to complex human problems. Analysis is provided to the CUSAAS system and combined with additional external information to generate product suggestions.

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Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

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Inside Retail

SEPTEMBER 20, 2023

For the checkout flow stage, they would look at the purchase rate and then the ‘sign-up’ process – depending on whether a retailer allows customers to check out without signing up, usually, a key conversion opportunity that allows the retailer to collect information for upselling or future customised marketing.

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Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. The Portman Group, whose aim is to promote responsible drinking and put forward the industry angle on alcohol issues, said the Scottish government proposals would “inhibit consumers’ ability to make informed choices”.

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Retail Bound

JUNE 4, 2021

If you ask me, it’s all in the way you promote your campaign. Without promotion, you will never be able to give your campaign that extra exposure it needs. Whether it’s promoting on social media or spending on dedicated ads, here are some solutions you can use to promote your Kickstarter or Indiegogo campaign. .

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Creative Displays Now

JANUARY 17, 2023

Even if you use several advertising platforms, you should still pay attention to in-store advertising. In-store advertising allows you to go head-to-head with your competitors to entice customers. Point-of-purchase displays are one of the most effective forms of retail advertising. What Are POP Displays?

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Retail Focus

JULY 16, 2024

Still, gamblers should keep in mind that match deposit bonuses usually also come together with minimum deposit requirements, with 10 minimum payment promotions being among the most common ones. Yet, they can also be used to advertise new products and services. Draws can also be used to get information from your customers.

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Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Retail Focus

JANUARY 20, 2022

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. Further, these data are used for advertisements. This acts as an impressive advertising element.

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