RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

NOVEMBER 25, 2021

We need to keep informed of any developments and improvements on the main platforms in the hope we can rejoin in future, whilst at the same time making best use of the remaining channels and developing our own communications and outreach. IR: Do you plan to increase your paid advertising on other channels?

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Advertising 97

Advertising Line Marketing Display 97

Hunton Andrews Kurth

MARCH 20, 2023

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

Social Media 98

Social Media Advertising Consumer Other 98

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

Advertising 236

Advertising Tailored Engagement Strategy 236

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

Social Media 286

Social Media Advertising Shopping Consumer 286

Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. A first step to successfully marketing products on advertising and shopping channels is often clean, descriptive product data. In the current fast-paced world of e-commerce, information is currency.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

Beauty and Health 246

Beauty and Health Social Media Advertising Pattern 246

Inside Retail

APRIL 17, 2024

Clorox advertised that its Glad Kitchen Tidy Bags and Garbage Bags were made of 50 per cent plastic collected from the ocean or sea. However, the ACCC found that the plastic was collected from communities in Indonesia up to 50 km from a shoreline.

Advertising 246

Advertising Consumer Other 246

Inside Retail

AUGUST 14, 2023

The monitors were advertised with a higher ‘strikethrough’ price, resulting in consumers paying more than if they had purchased the monitor as a standalone product in many cases. We took this action against Dell Australia because consumers rely on accurate information about prices and discounts to make purchasing decisions.”

Consumer 245

Consumer Advertising 245

Inside Retail

JULY 22, 2021

The information was removed in July 2020 after receiving backlash from consumers and medical practitioners alike, but that the products’ garment tags continued to state they provided permanent protection against pathogens until at least November 2020. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotion Consumer 264

Inside Retail

DECEMBER 13, 2021

“You can [now] connect with our in-store style expert for your very own personal shopping experience, offering real time product information, stock availability, sizing guidance & styling advice.”.

Artistic 244

Artistic Advertising Fashion Promotion 244

Inside Retail

MAY 31, 2023

You can also use this area for sanitiser, welcome signage and information, and product displays. Even in a small store, use signage and information to help customers find and select products. Also consider: Equipping staff with mobile devices to quickly and easily look up product information and assist customers.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

JULY 22, 2024

The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalising ads, making them dependent on Google’s user databases. The announcement drew mixed reactions.

Planning 147

Planning Advertising Consumer Other 147

Inside Retail

APRIL 22, 2021

When it comes to advertising, finding the right mix of paid search, social and marketplace advertising can go a long way in helping brands and retailers gain a competitive advantage. For more information visit channeladvisor.com/au. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

DECEMBER 3, 2023

They are poised to anticipate information presented in engaging, visually captivating formats – a reflection of the predominantly visual online platforms that have moulded them. As the next wave of young e-shoppers, they will be hyper-informed and constantly connected.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Advertising 230

Advertising Social Media Flow Engagement 230

Inside Retail

AUGUST 10, 2023

The campaign enabled shoppers to virtually try on products and provided users with interactive lookbooks featuring video tutorials and other product information. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

Social Media 228

Social Media Advertising Curate Engagement 228

Retail Times

SEPTEMBER 11, 2024

GoWit, a leading AdTech company, has joined forces with CarrefourSA, the leading brand in Turkey’s food retail sector, for a revolutionary Retail Media Advertising partnership. Through this Retail Media partnership, […] If you want more information Retail Times get in touch!

Advertising 64

Advertising 64

Inside Retail

OCTOBER 25, 2021

The digital era has brought hitherto unimaginable volumes of both information and misinformation to our fingertips, to the point where many have lost confidence in the trustworthiness of the content they read online.

Advertising 246

Advertising Consumer Marketing Other 246

Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

NOVEMBER 5, 2023

In-depth consumer research informed the rebrand. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. “Our brief was ‘don’t make it uber premium, play to the history of the brand’. We have kept the awning device on our boxes, we definitely wanted to hang on to the dark green.”

Shopping 264

Shopping Social Media Layout Advertising 264

Retail Focus

NOVEMBER 26, 2024

The Evolving Role of Influencers in Modern Society Influencers are shaping the future of advertising, creating powerful narratives that resonate deeply with followers. Empowering Consumers to Ask Questions Beyond identifying genuine influencers, question what you see online to make informed decisions, before acting on any recommendations.

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

NOVEMBER 21, 2021

Now, regulators and lawmakers are reviewing the definition of ‘personal information’ (right down to primary online identifiers such as geolocation), with a raft of changes in the works that are predicted to go harder than the European Union’s general data protection regulations (GDPR).

Tailored 264

Tailored Advertising Consumer Shopping 264

Retail Times

OCTOBER 2, 2024

Freemans is returning to its London roots by taking over some of the capital’s best-known shopping destinations with a new digital advertising campaign it announced today (2 October 2024). Then named Freemans & Co, after founding partner H.A […] If you want more information Retail Times get in touch!

Advertising 59

Advertising Shopping 59

Retail Times

NOVEMBER 10, 2023

Criteo, the digital advertising platform, showcased the future of AI in advertising and commerce at a recent event celebrating the fifth anniversary of its AI lab, a centre for innovation in ad technology. Retail Times - Retail news, reports, analysis & comment

Advertising 64

Advertising 64

Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. A lot of people thought advertisers would pull out of Facebook, but we have seen competition increase and a number of clients have put more spend towards campaigns with continuing success.

Advertising 130

Advertising Marketing Social Media Line 130

Inside Retail

JANUARY 28, 2024

Cookies are used by advertisers and analytics services to track your online behaviour across different sites, allowing them to deliver targeted ads or gather information about your browsing habits. Understanding the ramifications of this change on your advertising strategies, particularly in the context of retargeting ads, is crucial.

Advertising 130

Advertising Strategy Marketing Engagement 130

Inside Retail

SEPTEMBER 20, 2022

Many large brands are cognisant of adapting their marketing for international customers, such as product labelling, product care, terms and conditions and technical information. While it may be easy to advertise against the new SBS Worldwatch programming to reach a multicultural audience, this is not a set-and-forget execution.

Strategy 244

Strategy Marketing Advertising Promotion 244

Inside Retail

MAY 9, 2021

Why not gather up those great candidates and keep them warm, so when the right job comes available, they can leap onto the floor – without wasting time on advertising and screening. Imagine a searchable pool of profiles – full of the up-to-date information you need to make hiring decisions. How does a Talent Community work exactly?

Advertising 162

Advertising Location Form Engagement 162

Inside Retail

SEPTEMBER 19, 2022

The idea for a consortium was first conceived at a fireside chat group event in May 2021 to facilitate open and constructive dialogue and information exchange between IPR owners and e-commerce platforms,” Joyce Ang, senior vice president for intellectual property protection at Lazada Group, told Inside Retail.

Advertising 246

Advertising Consumer Shopping Fashion 246

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Consumer Display Marketing 130

Retail Times

AUGUST 16, 2024

Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, found 91% of parents believe brands that advertise on kids/family content are more trustworthy than brands that advertise on other types of content, according to its latest Family Insights report.

Advertising 59

Advertising Consumer Other 59

Inside Retail

JANUARY 24, 2024

Big companies like Coles and Woolies and the government will always be in the crosshairs,” Craig Flanders, CEO of Spinach, an advertising agency, told Inside Retail. Good companies talk to their customers and are happy to share critical information,” Flanders said. Big businesses have a difficult balance to strike.

Consumer 289

Consumer Marketing Advertising Balance 289

Inside Retail

DECEMBER 13, 2023

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

Advertising 130

Advertising Accessories Accessories Display 130

Inside Retail

DECEMBER 1, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 26

Planning Advertising Engagement Strategy 26