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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Giving as the new gifting Social good is at the forefront of consumers’ minds. This allows advertisers to directly link campaign investments to tangible business results.

Strategy 278
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers.

Marketing 211
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241
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Sydney Party Decorations to acquire The Party People

Inside Retail

“I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures,” he said.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. Shein did not immediately reply to a request for comment.

Marketing 130
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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

So, your channel strategy as a brand is critical at the moment.” Cumpstay cites luggage retailer July for excellence in acquisition strategy. To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising. Those experiences add friction.

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Turning holiday insights into year-round success

Inside Retail

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

Strategy 241