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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. This allows advertisers to directly link campaign investments to tangible business results.

Strategy 278
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Get it right, and it is effectively free advertising that money cannot buy.”

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. per cent and Woolworths 7.8 per cent over the past year.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Turning holiday insights into year-round success

Inside Retail

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Evaluating the effectiveness of these efforts is crucial.

Strategy 241