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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? Whether through product gifting, exclusive experiences, or the chance to be featured across our platforms, we aim to make collaboration a rewarding experience.

Marketing 211
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Black Friday footfall expected to rise +2%, as discounts unlock pent-up spending from bargain-focused, post-payday shoppers – RetailNext

Retail Focus

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But year-on-year , significantly weaker than September’s retail revenues.

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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

‘Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. The idea was inspired by a social gifting ritual popularly practiced in China and is intended to help users feel connected with friends and family during the pandemic.

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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. The holiday sale season is a whirlwind for retailers.

Strategy 241
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Celebrations promotes year-round gifting and sharing

Talking Retail

Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round. The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year. The new ad.

Gifts 59