Advertising Gifts Perspective 
Inside Retail
JUNE 28, 2022
Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.
Inside Retail
JUNE 18, 2024
Brands across the board are telling him that the cost of customer acquisition is rising and that makes it more essential now than ever to ensure technology systems are integrated and that retailers have a unified commerce perspective. Or you may have purchased a gift card in a store and you can’t use that online.
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Inside Retail
FEBRUARY 8, 2024
Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes. If they are packed in nice boxes which make them look and feel more expensive, people are more likely to be receptive, especially for gifting.”
Inside Retail
NOVEMBER 1, 2022
Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker reportedly wrote in a letter to suppliers. “We
Inside Retail
JUNE 6, 2022
NRMA has become known for empathetic treatment of its customers, reflected through its advertising campaigns. Far from a budget brand in the insurance category, its members are open to paying a little more for a higher level of service that includes giving new home insurance customers a fire blanket – a gift with purpose.
Retail Focus
DECEMBER 12, 2023
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Quantifying the intangible benefits that contribute to a store’s overall success is a challenge.
RetailMinded
AUGUST 11, 2022
A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.
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