Inside Retail

NOVEMBER 27, 2024

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. Shein did not immediately reply to a request for comment.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children. The label drew fire in recent weeks over two separate campaigns that were posted online.

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Inside Retail

MARCH 15, 2024

Online florist and gift retailer Bloomex has been fined $1 million for making false and misleading representations on its website. The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed.

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Inside Retail

JANUARY 17, 2023

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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Inside Retail

JANUARY 5, 2025

You can have the most beautiful advertising, the most incredible stores or the biggest celebrity names in the world wearing your product but if the design isnt perfect, the customer will not respond. Working for someone else can be the greatest gift of all. RK: Everything starts and finishes with design.

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Inside Retail

SEPTEMBER 11, 2021

‘Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. The idea was inspired by a social gifting ritual popularly practiced in China and is intended to help users feel connected with friends and family during the pandemic.

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Inside Retail

JUNE 18, 2024

To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising. Or you may have purchased a gift card in a store and you can’t use that online. Cumpstay cites luggage retailer July for excellence in acquisition strategy. Those experiences add friction.

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Retail Times

NOVEMBER 8, 2024

Abbott Lyon is thrilled to announce that TV presenter and beloved brand ambassador, Stacey Solomon, will once again be the face of this year’s Christmas TV advertisement. Marking the third consecutive year of collaboration, this festive campaign is set to fill UK homes with warmth, laughter, and gifting inspiration this season.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Depending on who you ask, you’ll get very different answers.

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Inside Retail

NOVEMBER 21, 2023

Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Inside Retail

FEBRUARY 8, 2024

Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes. If they are packed in nice boxes which make them look and feel more expensive, people are more likely to be receptive, especially for gifting.”

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Inside Retail

JUNE 22, 2021

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. They have more time on their hands to be ‘entertained’, and a bigger family and friends circle to buy gifts for.

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Inside Retail

JULY 7, 2022

Australian gift-delivery retailer LVLY names new CEO. Australia’s gift delivery retailer LVLY has appointed its advisor, David Robinson, as the new CEO as co-founder Hannah Spilva joins Limitless Technology Group. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia.

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Retail Times

NOVEMBER 6, 2024

Influencers and social media now have more sway on the Christmas gifts Baby Boomers and Gen Z Brits buy than multi-million pound advertising campaigns, according to new research from the UK’s most popular online classified platform, Gumtree.

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Inside Retail

DECEMBER 12, 2024

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Encouraging repeat purchases The holiday season often involves gift buying, which can be a one-off transaction for many shoppers. Evaluating the effectiveness of these efforts is crucial.

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Talking Retail

NOVEMBER 22, 2021

Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round. The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year. The new ad.

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Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. This included the images on in-store photos, gift cards and shopping bags. Abandonment of sexualised marketing.

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Inside Retail

AUGUST 2, 2023

Carried out by an activist group called the Barbie Liberation Organization , the campaign included a series of false news releases and advertisements purporting to be from toy giant Mattel. The new range of Barbie dolls was claimed to be compostable and made with organic materials, including mushrooms, algae and clay.

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Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Inside Retail

NOVEMBER 1, 2022

Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker reportedly wrote in a letter to suppliers. “We

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Inside Retail

APRIL 17, 2024

Singapore, Indonesia and Japan drove the most organic gaming app installations, while South Korea had the highest median advertising revenue per mile, followed by Japan and Singapore. She sees a significant opportunity for marketers to explore this space, as generative AI tools are also making advertising more performance-driven.

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Inside Retail

FEBRUARY 20, 2025

Bradford, a global supplier of coins and memorabilia, is accused by the Australian Competition & Consumer Commission (ACCC) of making deceptive statements to consumers in more than 300 newspaper and magazine advertisements for collectible coins and ingots in Australia.

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Creative Displays Now

APRIL 17, 2024

It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Accelerated product sales: The combination of effective product placement and attractive advertising helps to boost sales.

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Inside Retail

JANUARY 26, 2023

Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this?

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Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces.

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Inside Retail

JULY 21, 2021

For its 1700 brand partners, that means a steady stream of new shoppers to target across a wide range of categories, including fashion, health, and beauty, marketplaces, gift cards, electrical, department stores, alcohol, and more. We take wasted advertising spend and give it to the consumer. So far, Cashrewards has generated $2.5

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. This week, France announced legislation to “limit the excesses of ultra-fast fashion”. While the proposed laws need to pass a vote in France’s senate, they signal an increased need for focus on sustainability in the retail industry.

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Hunton Andrews Kurth

JANUARY 27, 2022

million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds. In 2020, the company paid $9.3

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Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

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Inside Retail

MAY 10, 2022

Rather than just offering loyalty program members a $20 voucher on their birthday, for example, brands could instead offer a voucher or a $20 pre-selected gift, which would then be sent to the member. Spreading joyalty.

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Inside Retail

OCTOBER 27, 2021

MB & JH: When we launched our brand, we gifted our mask to 1000 micro-influencers on Instagram to give their feedback on the product. We have a large social following on Instagram, an exclusive Facebook community, and run paid social advertising on Facebook and Instagram.

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Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season.

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Inside Retail

JUNE 6, 2022

NRMA has become known for empathetic treatment of its customers, reflected through its advertising campaigns. Far from a budget brand in the insurance category, its members are open to paying a little more for a higher level of service that includes giving new home insurance customers a fire blanket – a gift with purpose.

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Inside Retail

MAY 20, 2024

There’s a sense of safety in numbers, signposting social cache with a list of ‘the most popular gifts for men’, or the ‘it-girl essentials’. Bunnings has community feel-good snags and delightfully dorky staff-led advertising. You’re making a smart purchase because others thought so. Best sellers’ list? Say no more.

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Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. There has also been an even greater surge in demand for same-day delivery, which increased over 250 per cent in Australia last year.

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Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. It’s been so successful because it truly is the perfect gift to mark new beginnings and milestones, or remind a loved one of the light at the end of the tunnel.

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