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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

This is when people gather with family and friends in the streets, hold water fights and celebrate together, and when advertisers run major discounts on products, services and travel packages. Online sales are also very popular during this period. In Thailand, the annual water festival, Songkran, occurs on 13 April.

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention.

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Policing Your Brand On Online Marketplaces: A Brief IP Overview For Retailers

Hunton Andrews Kurth

Retailers often face brand policing challenges on online resale platforms such as Wayfair, Overstock.com, and eBay. Resellers account for a significant portion of retail sales on these websites. Further duplication is not permitted. Fake third-party reviews are another challenge. Listing sabotage” is also a recurring issue.

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Retailers need to bridge the adtech gap in retail media

Inside Retail

Data like that is driving a trend away from generic mass media advertising to mediums much closer to the point of purchase. Owned media takes many forms, including aisle-end displays, shelf-talkers, chiller decals, digital screens, floor decals, catalogues, in-store radio networks, product sampling and promotional pop ups.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

In 2022, YouTube partnered with Shopify to allow merchants to feature their products in videos and began experimenting with features that allowed creators to earn commission via tagged products in their long-form videos and YouTube Shorts. Last year, YouTube launched its first dedicated “shopping channel” in South Korea.

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PR and Retail are like Peanut Butter and Jelly

Retail Bound

Well, if you make a physical consumer product, that means you need to get into retail. The trouble is, getting into retail is hard. Retailers are specific beasts and the retail sales environment is very different from where most companies begin their journey these days.

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Jewelry Sales Increased Sharply in July, Survey Finds

VMS

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. The growth was part of a larger trend in which retail sales overall grew for the 11th consecutive month. Jewelry sales were up 82.6 Read the press release: Retail sales in the U.S.

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