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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels.

Strategy 242
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy.

Marketing 130
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising. It is also a place where we can showcase our true brand personality. How to create a successful podcast.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. We were not expecting it but from a consumer insights perspective we couldn’t be happier.”.

Fashion 246