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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Retail media is experiencing exponential growth, valued at $150 billion, and surpassing traditional advertising growth rates.

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Set the Scene

VMS

Yellow Goat Design POST CATEGORIES MANUFACTURER: Yellow Goat Design PRODUCT CATEGORY: Lighting Louis Poulsen’s PH5 Finished in the muted pastels of the season The PH5 pendant makes a striking, structural focal point and gives off soft, gentle illumination. Louis Poulsen POST CATEGORIES MANUFACTURER: LS Lighting Corp.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level.

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Throwing it Back

VMS

Statement pieces are having their say, too, with larger-than-life pendants and chandeliers making focal points in retail and restaurants, and flush mounts phasing out the recessed lighting that’s had a hold on the market for years. Suitable for use in eye-catching outdoor settings. Advertisement. Advertisement.