Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Last year saw a record number of scams and with the rapid rise of artificial intelligence (AI), they are growing in number and sophistication.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Inside Retail

APRIL 26, 2024

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. So where does this leave traditional retailers?

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Virtual and physical fashion. Unique fashion in games suddenly becomes a collectors item.

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Inside Retail

NOVEMBER 29, 2021

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

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Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

SEPTEMBER 10, 2024

J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.

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Inside Retail

SEPTEMBER 22, 2021

It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.

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Inside Retail

JULY 31, 2022

This presents infinite possibilities around the future of fashion and the ways to connect immersive experiences. From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. The tech connecting worlds.

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Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. Case in point: the recent GymShark photoshoot debacle. Our guess, not many.

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Inside Retail

AUGUST 20, 2024

If you’re confused about what that means, here’s a brief breakdown of the viral trend that’s taken over social media and beyond. Katy Lubin, vice president of brand and communications at Lyst, further explained the difference between “brat” and the previous aesthetics that have swept social media. That’s brat.”

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Use social media, email and in-store signage and flyers to advise customers of upcoming events. Joint advertising: Collaborate with other local businesses on advertising campaigns to promote the general area.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. However, the fashion industry is slower to make age inclusivity a top priority with youth often being an aspirational part of a brand’s aesthetic.

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Inside Retail

FEBRUARY 24, 2025

There are customers from back in the day excited to walk into a Ksubi store again, and there are the next generation who have been following us closely on social media, getting a taste of what we have been delivering in overseas markets. I can tell you that they arent a one-size-fits-all.

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Inside Retail

AUGUST 21, 2022

Advertising and marketing in beauty have completely changed over the last century. We’ve come from newspapers, radio, television, door-to-door sales, and magazines to websites, internet ads, blogs, email marketing, social media, influencer marketing, user-generated content, augmented reality filters and now virtual experiences in 3D.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

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Inside Retail

OCTOBER 13, 2022

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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Inside Retail

JUNE 23, 2024

She has since founded Beam Bold, a Hong Kong-based vibrant fashion label inspired by her Caribbean heritage. However, many people don’t realise that my career began in retail fashion. This is where my interest in fashion began. We’re now interviewing full-time staff and interns for areas such as social media.

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Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Inside Retail

SEPTEMBER 26, 2022

The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. The future is bright.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

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Inside Retail

JANUARY 9, 2024

Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million. The post Madelyn Cline joins Revlon global brand ambassador ranks appeared first on Inside Retail Australia.

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Inside Retail

MAY 17, 2022

In August 2021, German streetwear brand Philipp Plein became the first fashion brand to accept cryptocurrency at its new crypto concept store in London. The simple answer is major corporations and advertisers have already been tracking your data through the use of apps or social media platforms, for free. With Web 2.0,

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. Retail is still the main source of fashion inspiration.

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Inside Retail

FEBRUARY 5, 2023

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

JUNE 26, 2023

The fashion industry has long faced criticism for its use of photoshopping, which has helped create unrealistic body standards. But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

DECEMBER 7, 2023

In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Click-to-WhatsApp advertising revenue continues to grow very quickly in particular and is already at a multibillion-dollar annual run-rate.

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Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology.

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Inside Retail

DECEMBER 16, 2024

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people.

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